Rajesh runs a paint distribution business in Pune. Last year, he worked with seven different paint manufacturers. This year? He’s […]
How do successful manufacturers keep their dealer networks motivated and loyal? The dealer network forms the backbone of most manufacturing […]
Let’s start with a painful truth: Most F&B trade marketing strategies in India are stuck in 2013. Slabs, sippers, kitchen […]
Travel marketers who still think discounts and basic loyalty points will win over Gen Z travelers are in for a […]
The same old airport lounge access has become the crown jewel of travel credit cards. But in a world where […]
In the battle for consumer attention, brands worldwide and in India are discovering a powerful truth: humans are hardwired to […]
In the world of consumer promotions, we’ve come a long way from the humble scratch card. Remember the anticipation of […]
Sales promotion programs are an integral part of any successful marketing strategy for businesses today. They are specially designed to […]
With today’s competitive market, it is important to pay attention to every detail of your business be it your customers, […]
Every year brings new opportunities for brands as well as consumers. Brands can redesign their marketing strategies as per latest […]
E-commerce is developing and changing rapidly these days and is creating a lot of competition in the market. All the […]
What happens when you see an ad with “50% Off on all products”? We all are pulled towards the advertisement […]