Extended warranty is changing. What began as a relatively simple promise to cover repair risk is becoming broader, more flexible […]

WhatsApp is moving well beyond messaging. In India, consumers can already use it for payments, prepaid mobile recharges, metro ticketing, […]

In the rapidly evolving Indian market, tiered recognition ladders have become a vital strategy for businesses aiming to deepen dealer […]

In the dynamic Indian market of 2026, channel partner programs remain a cornerstone for businesses looking to expand reach and […]

Most consumer promotions reward a transaction. A customer buys a product, scans a QR code, receives a cashback reward, and […]

User-generated content (UGC) campaigns are rapidly becoming a pivotal strategy for Indian businesses aiming to energize their dealer networks and […]

In India’s dynamic building materials sector, sustaining robust dealer loyalty is essential for growth and market leadership. With competitive pressures […]

In India’s expansive building materials sector, contractor loyalty programs have emerged as pivotal strategies to strengthen ties with contractors and […]

In 2026, the dynamics of FMCG distribution in India continue to evolve rapidly. Dealer success is a pivotal factor that […]

In an increasingly competitive market, Indian businesses must optimise their channel loyalty programs to drive stronger engagement, increase sales, and […]

A tea-brand promotion should begin with one behavior to change. That could be trial, larger-pack migration, repeat purchase, premium-range discovery […]

Contractor loyalty programs in India need to go beyond the traditional scan, earn points and redeem rewards model. In many […]