From Red Bull sending a man to the edge of space to IKEA letting customers sleep inside its stores, the […]

AI shelf monitoring uses computer vision to convert store or shelf photos into structured data about product presence, facings, placement, […]

An AI dealer copilot should do more than display sales, points and scheme balances. It should understand each partner, identify […]

Turn first-time buyers into repeat customers by designing what happens after Purchase #1. The fastest way to increase repeat purchase […]

In India’s dynamic trade ecosystem, motivating dealers is pivotal for brands aiming to enhance sales performance and channel engagement. Reward […]

Most loyalty programs reward customers for what they have already done. Better loyalty programs reward customers for what the brand […]

By Javed Akhtar, Founder & CEO, RewardPort How are consumer promotions different on quick-commerce platforms? Direct answer: Quick-commerce promotions must […]

What are the biggest mistakes brands make when designing loyalty programs? The ten biggest mistakes are starting with points instead […]

An effective consumer promotion targets one valuable behavior, offers a reward the audience wants, explains the mechanics instantly, makes participation […]

AI personalization fails when customer information is fragmented, stale, unverified or disconnected from the behavior a brand wants to influence. […]

In an increasingly competitive Indian market, businesses constantly seek effective promotional strategies to engage consumers, drive sales, and build lasting […]

In India’s dynamic market landscape, reducing drop-off in consumer promotions is crucial for brands seeking to maximise participation, engagement, and […]