In the fast-evolving Indian retail landscape, fostering long-term customer and channel loyalty has become indispensable for sustainable growth. By 2026, […]
As India’s consumer market evolves rapidly toward digital-first engagement, the promotional strategies that marketers adopt must align with shifting preferences […]
The FMCG industry is experiencing a seismic shift in how brands engage with their supply chain partners. Gone are the […]
The consumer promotion landscape in India has undergone a remarkable transformation in 2025, with artificial intelligence emerging as the driving force behind […]
Travel marketers who still think discounts and basic loyalty points will win over Gen Z travelers are in for a […]
The same old airport lounge access has become the crown jewel of travel credit cards. But in a world where […]
In the world of consumer promotions, we’ve come a long way from the humble scratch card. Remember the anticipation of […]
Sales promotion programs are an integral part of any successful marketing strategy for businesses today. They are specially designed to […]
Every year brings new opportunities for brands as well as consumers. Brands can redesign their marketing strategies as per latest […]
As the new year begins, it’s the perfect time for businesses to upgrade their loyalty programs to maximize sales and […]
As we have entered 2025, businesses are trying to redesign their marketing strategies for maximum profit and benefits. Businesses and […]
In this world every brand is trying something new to get the attention of their customers, trying new approaches in […]