Numbers never lie and if numbers are to be believed, take a look at following industry figures of impact of […]

Businesses operating in mature markets have a unique dilemma- they have to constantly look for innovative ideas to stay close […]

The online ecommerce juggernaut may seem invincible, but players like Flipkart, Snapdeal, or Amazon have a major Achilles heel. Research […]

Coupon campaigns have been around since the launch of the first paper coupon by Coca-Cola in 1887. The first lot […]

A Garter Survey says that 98% marketers say online and offline marketing are merging. What does it mean for offline businesses […]

Over the past decade we have had the opportunity to work with many of the leading brands across the country, […]

A Non-Banking Finance Company (NBFC) headquartered at Jaipur, Au Financiers reaches out to low-income groups, self-employed individuals, First Time Users/ First Time […]

First let us accept the fact – people love taking selfies! According to various reports, the average millennial will take 25,700 selfies […]

Sales promotions are a great way for any organization to incentivize & reward potential customers and motivate them to make the purchase. The […]

A customer is not an interruption to our work, but the purpose of it. There may be a controversy about […]