The success of an idea depends on how adaptable it is to the current needs of the system. The ability […]

Imagine you had been given a loyalty card when you visited your favourite food chain and have been advised that […]

A loyalty and rewards program offers the possibility to solidify existing relationships, initiate new ones and convert your one-time visitors, […]

Brands have been utilizing loyalty and rewards program within their customer community to keep their customers happy and well away […]

A returning customer is payment enough. The retail space is evolving and with new competitors entering the market each day,  […]

Client Profile:  ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional […]

A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand […]

Available statistic shows that about 20 to 40% of most business’ capital is tied up in inventory. This portends that […]

It is interesting to talk about a subject that is creating so much buzz across various business circles. There is […]

Every sales promotion begins with a business or brand making the right offer. This is true of one-time marketing concepts […]

Danone is wholly dedicated to achieving health through food and with a mission to benefit people  every age, in every […]

There is one Marketing question that always begs a detailed answer – What is the right way to go about […]