‘Customer Retention’ or ‘Customer Acquisition’, these are the two conflicting ideas marketers face when deciding what is more important. And […]
Customer loyalty plays a very important role in maintaining a long-term and successful business and requires a detailed understanding of […]
There are a number of sales strategies, but it is no secret that selling through referrals is one of the […]
What the internet did for communications, blockchain will do for trusted transactions. Ginni Rometty So what is Blockchain? Picture a […]
Millennials, or people born roughly between 1980 and 2000, are tough customers in both the literal and proverbial sense. With […]
Gamification, the use of game mechanics in a non-game context to drive engagement, is becoming a standard practice in marketing […]
Modern CRM systems have been developed to evaluate big data analytics for proper customer insight statistics. To earn customer loyalty, […]
We may deny but we can’t ignore the importance of free dinner at a posh restaurant or a free holiday […]
Employee rewards programs sound like something we can all benefit from, based of some known facts: generic rewards aren’t entirely […]
Retailers appeal to customers’ buying habits with incentives in order to outsell their competition. This trend has been in practice […]
The success of an idea depends on how adaptable it is to the current needs of the system. The ability […]
Imagine you had been given a loyalty card when you visited your favourite food chain and have been advised that […]