
We may deny but we can’t ignore the importance of free dinner at a posh restaurant or a free holiday […]

Retailers appeal to customers’ buying habits with incentives in order to outsell their competition. This trend has been in practice […]

The success of an idea depends on how adaptable it is to the current needs of the system. The ability […]

Imagine you had been given a loyalty card when you visited your favourite food chain and have been advised that […]

A loyalty and rewards program offers the possibility to solidify existing relationships, initiate new ones and convert your one-time visitors, […]

A returning customer is payment enough. The retail space is evolving and with new competitors entering the market each day, […]

Client Profile: ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional […]

Businesses operating in mature markets have a unique dilemma- they have to constantly look for innovative ideas to stay close […]

A Non-Banking Finance Company (NBFC) headquartered at Jaipur, Au Financiers reaches out to low-income groups, self-employed individuals, First Time Users/ First Time […]