Loyalty Program

Consumer Sales Promotion Activities To Enhance Customer Base.

Due to the increasing competition in every industry, consumer sales promotions have become extremely important for businesses these days. Sales promotions are the strategies that businesses use to attract customers, boost sales, and achieve other short-term business goals. Brand encourage their target audience and customers to make more purchases by offering them assured rewards in return. There are different types of sales promotion techniques that brands use for different purposes, such as free gift with purchase, exclusive discounts, welcome gifts, and many more.

However, when it comes to running sales promotions to expand your customer base, there is a set of specific sales promotion strategies that you can use. Here are some effective sales promotion activities to attract new customers:

1. Free Samples

Consumers are often afraid of spending money on new products as long as they are not sure about the quality. But how will your target audience know the quality of your product if they never get to use it? This is why offering free product samples can be a great idea. You can partner with some popular brands and get your free samples distributed along with their products. Whenever a customer purchases their product, he/she gets to try your product for free. If you run a service-based business, you can offer free trials in the same way.

2. Welcome Benefits

If you want to turn your leads or the registered users of your online store into customers, offering welcome discounts or freebies would be an effective way to do it. You can offer a great discount or some valuable freebies to all your first-time buyers. If distributing free samples seems an expensive idea, you can prefer this.

This encourages users to buy your product at a much lower price than its actual cost. If they like it, they will definitely repurchase it at the actual price as well. Your goal here is to attract new customers and encourage them to make their first purchase. Offering welcome gifts is one of the best ways to do it.

3. BOGO Deals

Consumers may be interested in your products, but not purchasing them due to high prices or any other reason. By running a ‘Buy One Get One’ offer on your products, you can encourage them to make a purchase. Consumers are more likely to purchase when they get such offers. It doesn’t only help you attract new customers but also boost your sales through existing customers. If you have a large stock of products that you want to clear soon, running a BOGO sale would be a very good way to do it.

4. Social Media Giveaways

If you have business accounts on social media platforms, you might have many more followers than your customer base. The people who follow you are obviously interested in your products or services. But how do you encourage them to engage more and try your products? One great way to do this is by running a social media giveaway contest. You can run a contest where three random purchasers are chosen as winners and receive exclusive prizes, such as electronics, lifestyle products, etc.

The prizes need not be necessarily from your brand. But to be eligible for the contest, your followers need to make at least one purchase above a certain amount. It will not only boost your sales but also increase engagement on your social media pages.

5. Scratch n Win Program

Involving gamification tactics in your sales promotion program is always a good idea. You can run a scratch-and-win win contest on your online e-commerce website or app. To encourage more and more people to participate, make sure to keep the eligibility simple. You can allow every registered customer of your online store to participate in the contest and win the prizes, whether they have made a purchase or not.

Just keep in mind that your goal is to onboard new customers and hence, you need to target those who have not yet bought your products. If they win a good discount coupon or freebie under the contest, they might be encouraged to make their first purchase.

Even your existing customers will be encouraged to make repeat purchases if they get to win discounts under such contests. Sales promotion companies like RewardPort can implement and manage such gamified promotions for your business, keeping the interests of your target audience in mind. Apart from ‘scratch2win,’ you get various other gamification options on RewardPort, such as ‘Spin to Win’ programs, sweepstakes, etc.

6. Product Bundles

Consumers are more likely to purchase product bundles on discounts rather than buying the same products separately. Offering product bundles at a collectively discounted price can have multiple advantages. It encourages customers to try more of your products. Let us understand how. Suppose you offer five products, but most consumers only prefer three of them. Offering product bundles of all five products at a discounted price will motivate them to try the other two products as well. This will not only attract more customers but also help you boost the sales for your least-sold products.

7. Flash Sales

Flash sales are discount offers that you run for a limited time period. Such offers aim to boost sales within a short period of time while attracting new customers at the same time. When you run a very good offer for a very short period, it creates a sense of urgency among your customers and they end up purchasing more than they had planned. You can even attract new customers with such sales. Many consumers wait for sales to buy a product of their choice. As soon as you run a flash sale on that product, they will try to purchase it as soon as possible so that they do not miss out on such a good deal.

8. Free Delivery & Returns

To minimize the fear of risk in your customers, you can offer free delivery and returns. Many consumers might be interested in your products but not purchase them due to the high delivery and return charges associated with them. By waiving these charges, you can allow your customers to order and try your product without any risk. This is one of the most effective sales promotion activities to consider if you aim to expand your customer base.

Choose RewardPort as Your Sales Promotion Partner

When running sales promotions for your business, you don’t only have to focus on attracting more customers but also ensure that these strategies are profitable. You should not spend more than your profits on promotions. For this, you need a well-planned sales promotion strategy that works for your business.

RewardPort, being the top sales promotion company in India, can help you select the best consumer sales promotions keeping the interests of your target audience in mind. The marketing team at RewardPort ensures that the sales promotion program aligns with the objectives of your business. With rewards starting from as low as Rs. 10, you can run an effective Loyalty program for your customers while keeping them engaged with the gamified promotions.

Strategizing a Successful Channel Partner Incentives Program

The concept of offering rewards and incentives to encourage a desired behavior is not restricted to end customers now. Businesses even incentivize their channel partners, i.e. retailers, distributors, sales partners, etc, to keep them motivated. However, choosing incentives and rewards for channel partners is not as easy as doing it in the case of end customers. Your channel partners can have different requirements and areas of interest. To design successful dealer programs, you need to take their interests and needs into account. 

Apart from this, there are various other factors that you have to consider, such as your business objectives. Below in this article, we will discuss some crucial steps that you need to take in order to strategize an effective channel partner incentives program for your business:

Step 1: Set Clear and Measurable Goals

The first and most important step in the process of designing a channel partner incentives program is to set clear objectives. You cannot just look at the dealer partner program of some other business and replicate it. It might not be as effective for your company as it is for them. These objectives should align with the marketing goals of your business. Before you decide on the structure of your partner incentive program or the type of rewards or benefits you are going to offer, you must have a clear understanding of your goals. 

First, identify what you want to achieve with this program. Your goal may be to retain your partners to encourage them to put more effort into your business or just to appreciate them. Whatever it is, you can proceed further and implement the right program only after setting your goals. Just make sure that your goal is SMART, i.e. Specific, Measurable, Achievable, Relevant, and Time-bound. 

Step 2: Set Easy-to-Understand Criteria

There are always some criteria that users need to fulfill in order to become part of a rewards program. You can also set some basic rules and criteria for your dealers program. But make sure that these rules and criteria are easy to understand for all your partners. The guidelines should not be so complex that they become disinterested even before exploring the benefits of the program. The more simple you keep it, the higher engagement you receive from your partners.

The criteria may be as simple as signing the partnership agreement, i.e. as soon as you onboard a partner, they become eligible for the benefits of your incentives program. You can also make it more interesting by including a few more requirements to the eligibility criteria. Just make sure that all your partners are aware of the program and they know how they can earn and maximize the incentives.

Step 3: Offer Rewards That Your Partners Value

No matter how good rewards or incentives you offer, the program doesn’t make any sense if your channel partners are not interested in these rewards. Therefore, it becomes quite essential that you design the program carefully. Make sure that you offer rewards and incentives that your partners are interested in. You can encourage or appreciate your partners only by offering rewards and benefits of their choice. Otherwise, they will not even be interested in earning rewards and hence will not perform the desired actions that you want them to.

As per research, businesses use more than six types of rewards for channel incentives on average. This is most likely done to keep the interests of all dealer partners in mind. When designing a channel partner incentives program, you need to analyze the needs and interests of your customers before you finalize the rewards. This is what reward solution companies like RewardPort can do for you. With a wide range of instant and digital reward options, the marketing team at RewardPort can design the best dealers program for your channel partners.

Step 4: Communicate With Partners to Keep Them Engaged

Another important step is to promote your program and make your channel partners aware of it. Regular and effective communication with your partners is important to keep them updated with your rewards and benefits. It doesn’t only improve partners’ participation rate but also helps you strengthen relationships with your dealers and partners. Make sure to appreciate them for their performance and give regular feedback. Just designing the program is not enough. You need to put regular time and effort into its promotion and management.

Step 5: Regularly Measure the Program’s Success

You can’t just implement the program and be done with it. In order to make your dealer partner incentive program successful, you need to track its progress on a regular basis. You can measure the success of your program using different metrics like partner engagement rate, ROI, sales growth, partner satisfaction rates, etc. If everything seems to work well, that’s amazing. If not, you can identify areas of improvement and work on them. 

To keep your program up-to-date with market trends, make sure that it is flexible and adaptable. You must be able to update it according to the newly emerging technologies and market requirements. Only a flexible dealers program can remain relevant and engaging over time. 

Why Choose RewardPort as Your Channel Partner Solution Company?

With years of experience in running dealer partner programs for businesses in different industries, RewardPort becomes a top option to consider when looking for a channel partner solution company. With a wide array of reward options across 15+ categories, the marketing team at RewardPort can design a program keeping the interests of all your partners in mind. 

By partnering with RewardPort, you can offer premium rewards such as free flight bookings, travel packages, and many more, to your partners. So, if you are looking for any such solution, explore more options here at this website and get in touch with reward experts today!

FAQ

1. What are the typical benefits of joining a dealer program?
   Running a dealer program for your channel partners can have multiple benefits, such as higher partner engagement, better partner satisfaction rates, improved performances of partners, good brand image, and many more.
2. What support can dealers expect from a typical dealer program?
   Under a dealer program, channel partners and dealers can expect technical support, marketing support, and learning support from their partners.
3.  Are dealer programs only for large businesses?
   No, dealer programs are suitable for all sizes of businesses. You just need to keep your business needs and objectives in mind when planning a channel partner program for your business.
   

Power of Gamification in customer engagement program

In today’s cut throat competition of getting customers to engage with your brand some brands are winning and some losing. It’s not that the losing brands are not good enough, it’s just that their customer engagement program is not that effective. 

If you or your brand is struggling with the same issues, then you have landed on the right page. As technology has evolved, the process of customer engagement has evolved as well. Nowadays, a new face of customer engagement is being introduced leveraging gamification sales strategies. 

Since we have already mentioned that gamification is changing the dynamics of customer engagement, here are a few more details that you need to know. 

Gamification Sales Strategies

These days brands have started to adopt and implement advanced technologies and are also changing their traditional approaches for better results. One such example is the introduction of a sales gamification platform and customer engagement gamification process. 

The reason behind introducing gamification in sales is to make it more interactive and engaging for the customers and increase the customer engagement. Let’s discuss in detail how this works. 

Gamification has upscaled the sales process as it makes the overall process engaging and interesting for the customer. It further provides the customer with an interactive platform where they can offer their details and finish their purchase. 

Based on these details, the customers further receive personalized offers, discount codes and other benefits, making the overall experience better for the customer. Additionally, there are various gamification sales ideas that you can integrate as per your brand. 

The only requirement here is that you choose the right partner for this integration. RewardPort is a loyalty program provider which can allow the brands to pick the most suitable gamification platform for their brand. 

With RewardPort these gamification platforms are also customizable which further adds on to the advantage you have over other brands. Furthermore, let’s have a look at the basic elements of the sales gamification platform to increase customer engagement. 

Key Points to Consider

Different brands work on different ideologies and hence, their requirements are different. To fulfill these requirements and still offer the customer engagement process here are some of the key points that you need to consider before you design a gamification sales promotions. Although the points mentioned below are self explanatory, we would like to offer some details about it. 

• Understand the audience 

First step towards designing your customer engagement program using gamification is to understand the audience. Every audience is different hence, you need to consider different audience groups and devise a strategy accordingly. If you will implement a strategy without considering the audience the gamification process might not lead to the desired results. 

• Define the goals 

Define your goals, what you want to achieve with this gamification process. Is it to get the customer details or build a bond with the customer for better future transactions. Before you devise the strategy define what you are planning to get out of this. 

• Meaningful rewards 

Provide the customers with some meaningful rewards at the end of the process to have that sense of winning and achieving something. This is very crucial as it allows the customer to feel more connected and inclined towards the brand. For integrating such rewards you can integrate the RewardPort Gamification process and leverage the strategy. 

• Engaging process 

Ensure that the process is engaging for the audience and they go till the end of it and your goal is fulfilled. If the process is too complex the audience might lose interest and might leave in the middle of the process. 

• Personalization

For each customer try to provide a personalized experience. This is one of the best strategies to be followed and will allow the customer to feel more inclined toward the brand. This will further make them come back again and again to your brand. 

• Constant evaluation 

No one is perfect and no strategy is perfect at once. Hence, it is important to constantly evaluate the process and make the changes necessary. This will help you provide the audience with enhanced experience and have better services. This will further allow the brand to use gamification to increase sale. 

Keeping the above mentioned points in mind will help your brand integrate the gamification sales promotions and have an enhanced customer engagement. For this the most essential part is to integrate the right partner such as RewardPort. This will further allow the brand to integrate different gamification processes such as spin the wheel, scratch2 win and others from the RewardPort gamification strategies. 

Concluding Words

Now that we have established the importance and necessity of integrating gamification sales strategies. The other key point to consider is to choose a reliable brand and partner. This further requires you to have a thorough understanding and analysis of the brands and services available in the market. 

RewardPort is one of the best loyalty program providers in the market that can offer you enhanced services and allow the brand to integrate the process as per the brand’s preferences. With RewardPort you get a highly professional team and experienced team to offer these services. 

Creating a successful employee rewards program.

The biggest support or the backbone of a successful company is its employees. For a company it is essential to reward their employees and recognize their efforts in the company’s success as well. Hence, integrating employee rewards programs is one of the best ways to achieve this. 

Now, depending on different companies and their cultures, these employee performance program can vary. However, here in this blog we will be helping you to understand the basic nature of creating a successful employee rewards programs. 

Decoding the Employee Recognition

Essentially, an employee recognition or employee rewards programs is the process or system that allows a company to recognize the efforts and achievements of its employees, while also rewarding them for their work. 

For recognition programs, organizations often leverage their internal platforms with the intent of boosting the employee morale and motivating them for better performance throughout the year. This also allows the organizations to identify the best talents which are further retained, motivated, and appreciated.

It’s not that all brands cannot integrate a successful employee task reward program, what they lack is the knowledge and the resources to do so. Hence, it is advisable to integrate the right partner such as RewardPort which can offer you better employee rewards programs. 

Why Integrate this Approach?

Defining the basics, now we move on to provide you with the details as to why these programs are beneficial for a company and for their employees as well. Here are some of the most common benefits that come along with it. 

• Employee retention

If your employees feel their efforts are being recognized and rewarded, it encourages them to stay or work for a longer period of time with the company. Developing a culture of rewarding and recognition will help in employee retention rate which further enables them to have a sense of belonging within the organization. 

• Increased employee engagement 

Regularly conducting employee engagement activities and employee task reward program will allow the employees to have better engagement in all the activities and tasks. This further promotes better communication within the organization and the employees. 

• Better communication 

These rewards and recognition programs would offer the employees a platform to speak up about their mindset. This would further encourage employees to get involved in conversation with the management and have an open conversation. This allows the employees to keep forward their issues and queries and the management an opportunity to solve their queries and further improve the work performance along with culture. 

• Enhanced performance 

Since the employees are recognized and rewarded for their efforts it will further push them to perform even better. For this employee performance coupon program are integrated such as effective sweepstakes promotion for offering rewards to employees. 

Elements of Employee Rewards Program

Moving on, let’s have a look at the key elements that you need to consider while creating your employee performance program. 

• Parameters for performance evaluation 

Identify certain specific parameters for performance evaluation for different teams. This is necessary as the parameters that you use for the sales team are not relevant for the marketing team, hence each team needs different parameters. 

• Employee task reward program fair 

Consider all the employees and all teams in the performance evaluation process to make it fair for all. Don’t involve any factors that might make the process biased in favor of any particular team or employee. 

• Include certain surprise elements 

If you open up all the elements of the employee rewards program, you are taking the thrill out of it. Hence, keep an element of surprise, be it the rewards or the evaluation process. This will further push the employees to be more excited about the program and would work even better to achieve the recognition. 

• Regular performance valuation and recognition programs 

These employee task reward program should be conducted on a regular basis as this would keep the employees motivated and their morale high. Further enabling the employees to perform better and achieve their goals. 

• Open communication space 

Include an open communication space where the employees can offer feedback and talk about their queries, experiences which the management can work upon. This would make the employees feel heard and appreciated by the management. 

Rewards and Recognition

For a successful employee performance program, here are some rewards and recognition ideas that you can integrate into your company. Additionally, another important factor to consider here is that you involve the right partner that can help you implement this process such as RewardPort. With RewardPort effective Sweepstakes promotion you can offer various rewards to your employees. 

• Monetary rewards

Either you can offer additional incentives as a part of your employee task reward program or you can provide incentives along with the regular payouts. 

• Social recognition 

Leverage the social channels and offer your best performing employees a social reward by recognizing them on social media. This would help them get more motivation and urge to perform better in future as well. 

• Gift cards 

You can offer your employees gift cards. Creating successful sweepstakes with RewardPort for an effective rewards and recognition process would further enable you in this process. 

• Personalized gifts and hampers 

Depending on the best employees’ you can give them a personalized gift which has more effect as compared to any other gifts. This provides them a sense of personal belonging with the company and hence more connection. 

• Trip or travel vouchers 

Lastly, you can offer your employees travel vouchers with effecting Sweepstakes promotion. This would help your employees to take time off and relax a bit after the hard work they are putting in for the company. 

Concluding Words

Loyalty program companies such as RewardPort offer companies a chance to integrate an effective sweepstakes program in their employee rewards program and motivate their employees for better performance. 

Offering employee performance coupon program would further enhance the employee performance throughout and a motivation for them to work better in the future to get the rewards and recognition as well. 

5 loyalty rewards program that are beneficial for your brand.

For any business or brand, the one thing that keeps them going is their customer’s undying loyalty. In today’s fast paced world it is however, quite difficult to manage and build a loyal customer for a longer period of time. The reason being, short attention spans of customers and high competition in the market. For this a brand requires a loyalty rewards program to keep the loyal customers with them. 

Now, it might sound a bit complex and confusing as to how loyalty program companies are helping various brands to establish loyalty rewards program. Here in this blog, we are going to give you a walk through of the entire process of developing a loyalty programs in India.  

Understanding the Basics of Loyalty Rewards Program

A customer loyalty program is a structured and devised marketing program with an intent to retain the existing customers and expand the customer base leveraging the existing customer base. It is achieved by offering these existing customers some rewards, incentives, or any other additional benefits. 

In general these programs are point based systems to ensure a repurchase and recurring event of customer, hence ensuring customer loyalty toward the brand. These points can be redeemed in the future purchases and reap benefits from the brand as well. 

Why Integrate Loyalty Program Company?

For any brand that is looking to integrate a loyalty rewards program, they are required to do so via a loyalty program company. Since not many such loyalty program companies are existing in the market at this point, RewardPort is one of the best loyalty program companies to exist. 

Here are some of the most common benefits that a brand can reap off by integrating a loyalty rewards program. 

• Customer retention 

The most common benefit that a brand can avail from a loyalty program is that it helps you to have better customer retention. With a loyalty rewards company such as RewardPort you can leverage any of the following programs as per your preference and avail customer loyalty and customer retention.

Sweepstakes, Digiflix, and Freebucks are a few programs from RewardPort’s customer loyalty program that can be integrated. 

• Brand recognition

Another major benefit of these loyalty programs is that they help your brand to get better recognition. Since you are valuing your existing customers by offering them rewards and incentives, they are bound to do word of mouth marketing for your brand. Hence, better brand recognition. 

• Increased revenue 

Since you are retaining your old customers, by offering them points to be redeemed on their next purchase. It further helps to increase your brand’s revenue and generate more profit as well. 

• Increased customer base 

Existing customers doing word of mouth marketing leads to better brand recognition, hence increasing your customer base and allows you to get more and more customers. This further contributes to generating more revenue and more profit for the brand. 

Now, having discussed the benefits, let’s have a look at some of the best approaches of integrating a loyalty rewards program in your brand. 

5 Loyalty Rewards Program

Here are 5 best loyalty rewards program that you can integrate into your business by leveraging the services of loyalty program companies in India such as RewardPort. 

• Point based system 

One of the most common approaches that a loyalty program company would implement is a Point-based system. Here the customer is rewarded with certain points on their purchase, which can be redeemed on their next purchases allowing them to have some discounts on the purchase. 

This allows the customer to come back for another purchase in order to redeem the points. Since these point-based loyalty rewards program are free to sign up for, any brand can easily integrate these and let the customers keep coming back and ensure customer loyalty. 

• Cashback system 

Another most common approach is to have a cashback system. Loyalty programs India are integrating this approach to let the customers have a sense of satisfaction or winning after they complete a purchase. 

In this system, once a customer makes a purchase, brands can integrate loyalty program such as Scratch2Win by RewardPort and let the customer scratch the card and get a certain amount of cashback. Now this can be in the form of direct cash or a discount that can be availed on the next purchase. Hence, ensuring repurchase by the customer, and loyalty as well.  

• Tiered program 

The tiered program is a bit different from the two we have discussed above. Here, the customers are segregated into different tiers or categories and are promoted to the next tier based on their purchase. 

With a new tier, the customer also gets some additional benefits such as early access to the sale by the brand and much more. This allows the customer to reap the benefits of a tier and also shop more and more to get promoted to the next tier and again have more benefits and advantages as well. 

• Subscription program 

A lot of brands have started this subscription program as part of their customer loyalty  program. Here the customers are given subscription to a premium OTT platform or any other platform once they make a specific purchase with the brand. 

This allows the customer to feel rewarded and incentivised for making the purchase and receiving the subscription. One of the best such programs is Subscription Nation by RewardPort, one of the best loyalty program company. 

• Referral program 

The last one is the referral program where a customer gets a reward or discount or any other incentive once they refer the brand to a friend or family member and they make a purchase or sign up with the brand. This is beneficial for the brand as it helps them to get more customers and also beneficial for the customer as they get benefits out of their friends and family members making the purchase. 

How are brands offering air ticket coupons to loyal customers?

Showing your customers that you care for them is the best possible way to gain their trust and loyalty towards the brand. Several brands employ different strategies to ensure that they can get the customer loyalty toward their company by offering them different experiences and rewards such as air ticket coupons.

With changed times, brands have also changed their strategies and are now offering customers airline ticket voucher to get their trust and loyalty. This is working at a certain level and customers are getting inclined to the particular brand as well.

Further in this blog we are going to discuss the strategies used by brands such as offering airline ticket voucher gift.

Customer Loyalty Programs with Airline Ticket Voucher

Different brands implement different customer loyalty programs to ensure that they can retain their loyal customers. These days however, the brands are focusing on offering enhanced experiences to their customers instead of giving them regular incentives or rewards.

For this, brands have partnered with different loyalty program providers such as RewardPort. Leveraging their services and products such as AirPac by RewardPort brands are able to redefine the customer experience of travel by giving them flight offers coupon code.

This way firstly, the customer is inclined to make a large purchase in order to win the ticket coupon code. Secondly, this allows the customer to associate their flight with the brand which further allows the customer to be more inclined toward the brand.

Brands Offering Air Ticket Coupons

As customer needs are changing, brands are also changing their loyalty program to offer the customers enhanced experience and are allowing the customers to avail different air ticket coupon code by shopping for a fixed amount or product.

This way, the brand is getting higher sales and generating more revenue, the customer is getting an airline ticket voucher. It is also ensuring customer loyalty towards the brand and repeat purchase as well.

Further this will also help you to increase your customer base, as the existing customers will share their experience with their peers which will trigger their peers as well to make a purchase and avail similar experience and coupon codes. This way both customers and brands are benefiting and offering loyalty to each other.

Elements of Customer Loyalty Program

In order to create a successful customer loyalty program you need to consider a few things, as these crucial elements will help you have better results, retain more customers and even expand your customer base to new customers. Here are a few key pointers for yo

• Target audience 

Before you set up your customer loyalty program identify the right customer base, your target audience and make the places accordingly. Once you have identified your loyal customers, divide them into categories and based on that run your campaigns. 

• Clear communication

Keep a clear communication about which customer would be getting the rewards (air ticket coupons). There should not be any miscommunication or chaos or else this will ruin your brand’s reputation and break customers’ trust as well.  

• Customer behavior 

Identify the customer behavior and run the campaign accordingly. Not all customers behave the same. Hence, segregate the customers based on their behavior and accordingly plan the rewards. 

• Market analysis

Your brand is not the only one in the market, hence, it is necessary to have a thorough market analysis to understand what your competitors are offering. In order to make your customer loyal, you need to beat the competition in the market by offering better services and loyalty rewards as well. 

• Loyalty program partner

The final thing to consider is to integrate a loyalty program provider such as RewardPort which can help you design the perfect loyalty program for your brand. With RewardPort you get different options to choose from and customize your loyalty program.

Air Tickets Coupon with RewardPort’s AirPac

RewardPort is a leading and once of the best customer loyalty program providers in the country. It has a wide range of products and services that can be integrated with your brands marketing and loyalty program services.

Here you have AirPac which is a customer loyalty program run by RewardPort. Here you can offer your loyalty customers with air ticket coupon code and airline ticket voucher. This allows you to integrate the services and make your customers feel valued.

Furthermore, the services with RewardPort are easy to integrate, manage and can be customized as per your needs as well. Being one of the leading providers in the market RewardPort has a highly professional team which helps you design a seamless customer loyalty program.

Additionally, RewardPort has partnered with various different brands that further allows you to offer your customers with such customer loyalty programs and rewards. These services are user friendly and offer you a customer support service as well to resolve any queries you might have.

Choosing a right partner such as RewardPort offers you best in-class services and allows you to reward your loyal customers in a better way. For more information about the products and services get in touch with the experts here at RewardPort and integrate these services in your brand today.

How brands are ensuring customer loyalty by using different strategies such as movie vouchers?

Almost every brand existing in the market wishes to have a loyal customer base on which the brand can rely. It is not that simple to establish a loyal customer base and doesn’t happen overnight and requires constant customer recognition campaigns that makes the customer feel valued. Brands use different strategies such as free gifts and movie vouchers to establish customer loyalty recognition.

Defining Customer Loyalty Program

A customer loyalty program is a recognition program implemented by a brand to reward and recognize loyal customers. This allows brands to reward the customers who have been loyal to the brand by offering them different rewards such as free gifts, free trials or subscriptions, cinema voucher, and discounts as well.

However, with changing times, the definition of customer loyalty has also changed. It is not limited to just making regular purchases anymore, it goes beyond. Customers these days can easily switch to a different brand if there is even a single incident of bad experience. Hence, it is essential to ensure that you offer not only discounted prices but also provide a better experience for the customer.

Additionally, customer loyalty can be triggered by different elements such as time saving processes, enhanced experience, personalization and rewards. All these factors combined together impacts the customer loyalty towards a brand.

Further, we are going to discuss how brands are leveraging movie vouchers, and cinema gift card as a customer loyalty program.

Movie Vouchers: Customer Loyalty Program

We are in the era where customer loyalty has evolved and so is the customer mindset. This allowed brands to brainstorm and develop new, unique ideas to reward the loyal customers. Doing so, brands developed movie voucher code, or movie ticket voucher online platforms.

The reason behind this is, most customers prefer to watch their favorite movie in a theater with the best quality sound and video. Hence, brands started to reward the loyal customers by offering them cinema gift card and offering them to experience their favorite movie at a grand scale.

This is not only offering the customer the opportunity to watch the movie in a theater but also enabling them to associate the particular movie with the brand. Hence, whenever the customer is going to see that movie again, he will be reminded of the brand that offered them this experience.

Incorporating partners like RewardPort in your marketing strategies and leveraging their services such as CineRewardz will enable your brand to integrate the movie vouchers easily in their customer loyalty program and offer the customer with enhanced experience.

How Movie Vouchers are Beneficial for Brands?

Gone are the days when you would simply offer a discount coupon to a loyal customer and they would feel valued. Now, times have changed and so are the needs of the customers, hence, it is imperative that brands focus on offering them an enhanced experience instead of discounts.

Leveraging this, brands are now offering cinema voucher to reward customer loyalty. Some of the major benefits of this approach are: 

• Enhanced customer loyalty

Offering customers various benefits such as movie voucher code, or movie ticket voucher online builds a sense of being valued in the customer, hence, they become more inclined to the brand. This allows the brand to gain loyal customers and maintain their loyalty by leveraging such strategies. 

• Increased customer base

Once a customer feels valued by a brand, they are bound to talk about their experience with their peers, friends and family. This enhanced experience allows the peers to explore the brand and have a similar experience, this way brands can increase their customer base.

• Customer retention 

If a customer had a bad experience they might not want to come back to your brand, but if you can rectify that experience by offering them another experience such as cinema voucher which will create an association between the brand and the movie. This further allows the brand to retain the customers and offer them better experiences. 

• Associating experience with brand 

By providing a customer an enhanced experience of a movie and offering them movie vouchers. Brands are creating an association between the movie and the experience with the brand. This way in future whenever the customer is going to experience a movie he will associate that experience with the particular brand, hence more brand loyalty and brand recognition. 

• Repeat purchases 

Allowing  a customer to have an enhanced experience once, will urge the customer to have a repeat purchase to have the same experience again. This will further ensure that the customer is coming back to the brand again and making more purchases, offering the brand more revenue and more sales.

CineRewardz with RewardPort

RewardPort is one of the leading brands to offer loyalty programs to various brands. It allows the brand to choose from their plethora of services and integrate the most suitable option in their strategies to ensure customer loyalty and channel partner loyalty as well.

With RewardPort you get a wide range of services and solutions for all your loyalty and reward programs. One such service is CineRewardz which once integrated offers your loyal customers with free movie vouchers as a recognition or reward to their loyalty towards the brand.

Further, CineRewardz and other services with RewardPort are integrated seamlessly with the existing marketing strategies to offer you enhanced results. The highly professional team of RewardPort makes it easy for you to keep a track of all the activities and monitor the loyalty programs as well.

Different strategies used in consumer sales promotion for better sales

Every brand wants more sales, bigger customer base, and more revenue for which they integrate different strategies to enhance their sales and revenue. One of the most common approaches to be implemented is integrating a consumer sales promotion strategy.

Further in this blog we are going to discuss these consumer sales promotion strategies that you can implement in your business for better sales and generate more revenue.

Understanding Consumer Sales Promotion Strategies

Consumer sales promotion is a marketing strategy implemented by a brand that influences the customer to make an immediate purchase. For this brands employ different strategies such as discounts, coupons, free gifts, rewards and others.

This is done by creating a sense of urgency which pushes the customer to avail the limited time offer and reap the benefits of the purchase offer. Some of the most common approach used in a consumer sales promotion method are: 

Free samples 

Brands offer free samples of their products along with the original purchase of the consumer. This is usually used to introduce a new product in the market. This allows the customer to use the free sample of the product which then creates the demand of the product in the market and hence, creating more sales for the company.

Here the brand is not only promoting its new product but also creating the demand of the product before its availability in the market which creates a buzz about the brand, hence attracting more customers and more sales & revenue for the brand. 

Limited time discount 

Another approach for a consumer sales promotion plan is by offering a limited time discount price on certain products. Usually these products are the ones that are in enough quantity and the brand is trying to clear out the stock. However, this plays with the customer’s psychology and triggers them to buy the product due to its attractive discounted price. 

Free trial

Certain brands also offer a limited time free trial of their premium products. This allows the brand to promote their products and also create a demand for the premium product as well which will further trigger more customers to be associated with the brand.

For this you can include a partner like RewardPort and leverage their services such as Subscription Nation to offer subscriptions of a premium platform for a limited or free trial period.  

Free gifts

As part of a consumer promotion strategies, few brands also offer free gifts to consumers on purchase of a fixed amount or a certain product. This way the customer is inclined to make a purchase of the fixed amount to get the free gift. For integrating such a consumer sales promotion method you can browse services of RewardPort and integrate the most suitable approach such as Sweepstakes or At home rewards.  

Discount coupons 

Offering discount coupons that can be used on the next purchase is an assured way brands use to ensure a repeat purchase. Offering these discount coupons allows the customers to further leverage the offers and make more purchases. Additionally, customers further recommend the brand to their friends and family creating a word of mouth marketing initiative. This further provides the brand with an enhanced customer base and increased sales & revenue, generating more profit for the company.

Benefits of Integrating Consumer Sales Promotion Plan

Now that we have discussed the most common approaches used by a brand as part of their consumer sales promotion design, here are some benefits that as a brand you can leverage implementing consumer sales promotion strategies. 

Enhanced customer base

Employing a consumer sales promotion method allows a brand to enhance their customer base as more and more people would wish to avail the benefits of a consumer promotion strategies, hence they would get associated with the brand. 

Increased brand awareness

With a successful consumer sales promotion plan, brand awareness is increased as more customers get aware of the campaigns run by the brand and the benefits of the strategy being reaped by other customers. 

Increased brand recognition

Consumers would easily recognize the brand among other brands as they have an emotion towards the brand. It further allows the customer to pick the brand among various other brands. 

Increased revenue and sales 

Enhanced recognition and awareness leads to increased customer loyalty and customer base which in the end increases the sales and revenue of the brand, hence, more profit for the brand.

Word of mouth marketing

As more customers would be getting associated with the brand, they would talk about their experience with the brand. This word of mouth marketing would enable the new customers to trust the brand and make their investment with the brand.  

RewardPort and Consumer Sales Promotion

While integrating a consumer sales promotion plan in your brand it is essential to consider the goals and objectives of the brand. You also need to keep a close check on the target audience group in this approach. Further, you are required to have a suitable partner that can help you implement and integrate this consumer sales promotion method in your existing brand strategy.

RewardPort is one of the leading loyalty program providers in India which also offers consumer sales promotion design and allows your brand to integrate the process for expanding your customer base and generating more sales and revenue.

With RewardPort you get a highly professional team, seamless integration, value for money investment and can keep a track of all the activities as well. Further with RewardPort it is simpler to pick the right strategy for your brand and implement it for your benefit.

For more details, get in touch with the expert team of RewardPort and let us handle the consumer sales promotion strategies for your brand.

How Sales Psychology can Enhance your Marketing Plan

How gamification of loyalty programs is helping brands to expand their customer base?

What comes to your mind when someone mentions a game that you used to play in your childhood days, say Super Mario? Excitement, nostalgia are two of the most common feelings that one can relate with. A similar concept of gamification is being leveraged by businesses to lure more customers and expand their customer base. How?

Well, to answer this question and a few more such questions, we have drafted this blog. Here we are going to discuss some of the most popular gamify loyalty program and gamification rewards program, and how brands are leveraging these strategies to their advantage.

What is a Gamification Rewards Program?

Gamification is the process where brands incorporate engaging strategies and games into their website and other online activities that can engage the customer better and offer them an enhanced experience.

The main purpose of the gamification process is to engage the customers, employees, and partners for a longer period of time and offer them sufficient time to interact with the platform for a detailed experience.

Designing a Gamify Loyalty Program

Before you dive into the details of designing a gamify loyalty program or gamify rewards program it is essential to understand and clarify your goals, what you are trying to achieve with this gamification process.

Is your goal to boost more traffic to your website, create a bond with your customer, engage with customers for brand recognition, or brand visibility. Once you have clarified your goal, you can proceed further with designing the gamify loyalty program.

This will include various factors that will collide with your goals and objectives. For this you need to offer your customers an engaging platform with directives that can guide them through the gamification process. Further  integrate a game dynamics or mechanism in the online platform which will drive the customers toward the objectives of the business.

A successful gamification experience triggers the customer’s emotions and offers them various activities that they can perform to achieve the combined goal of customer and brand. Furthermore, when an employee will interact with a gamification platform, they get an immediate feedback which will further guide them toward the next steps and achievements.

Gamification rewards program can be integrated with a brand’s reward program to make the overall process engaging for the customer and channel partners.

Different Gamify Loyalty Program to be Integrated

For each brand there is a different strategy that they can implement for introducing gamification in loyalty programs or reward programs. Here we are going to discuss some of the most commonly implemented gamify loyalty program that brands are integrating to expand their customer base.

• Point-based system 

If the goal of your business is to repeat purchases then introducing a point-based system is the best way to keep your customers coming back to your business. This will further allow the existing customers to introduce the brand to their peers, friends and family to avail the benefits of the point-based system.

Here the best approach for a business is to involve a partner such as RewardPort which is a leading loyalty program provider and is expert in implementing gamification programs to your brand. With RewardPort you can integrate the most suitable point-based approach to your brand. 

• Challenges and quests 

If you are trying to build a bond with the customer and trying to gain their trust then introducing challenges and quests on your online platform will allow your customers to interact better with your platform and discover more about your brand, further allowing you to create a bond. Here you can integrate Spin the wheel or Scratch2Win for an engaging and interesting experience for the customer. With RewardPort’s experienced team you can integrate such gamification to your brand. 

• Incentives and rewards 

With this approach you incentivize or reward your customers for their purchase with your brand. This can vary depending on the brand’s strategies and budget and you can integrate different solutions via RewardPort’s platform such as CineRewardz, SweepStakes and other approaches. 

• Badges & leaderboards 

For every purchase that a customer is making with your brand you can offer them a badge and after a certain amount of purchase the customer is upgraded to a premium level and can avail different discounts and benefits as well. Furthermore, you can introduce a leaderboard and push the customers to make more purchases to reach on top of the leaderboard.

Gamification with RewardPort

Now that we have discussed different approaches to introduce gamification in your brand’s strategies, all that you need is a right partner that can help you through the process. RewardPort is one of the leading loyalty program service providers in India and consists of a highly experienced team that can help you achieve your gamification promotion.

For a sales gamification company it is important to list out all the objectives that you wish to achieve via gamification rewards program and let the experts at RewardPort take the charge. Their highly professional and experienced team will help you implement a suitable approach for your business and help you achieve your goals as well.

Further with RewardPort you can pick a reward program that you feel is most suitable for your business and can get the process implemented. Additionally, here at RewardPort you get a professional team to handle your loyalty programs, seamless integration, attractive rewards, and hassle-free execution with enhanced results.

Building Brand Advocacy Through Loyalty Programs: Engaging and Empowering Customers

Brand advocacy has become an effective marketing strategy for modern businesses. If your customers turn into brand advocates, your brand is more likely to grow faster than ever. However, building brand loyalty and advocacy is not that easy. It requires a lot of effort and patience. But once you achieve it, your brand is going to reach the next level of success. Studies show that loyal customers spend 67% more (on average) than one-time buyers. These loyal customers are the ones who become brand advocates if you continue to provide them with good experiences.

Whether you run a loyalty program on your own or partner with a loyalty program company, here are a few tips you can consider to build brand advocacy:

1. Understand Your Customer Base

The first step in building brand loyalty is to understand your customer base properly. You should be very well aware of what your customer base looks like, their interests, and their expectations of your brand. Unless you know how your customers perceive your brand, you won’t be able to fulfill their expectations. You can start by collecting and analyzing customer data through surveys, interviews, social media listening, feedback forms, and other analytics methods.

This will help you segment your customers based on their interests and other demographics. The information you collect through analysis will also be helpful in brand positioning, messaging, and differentiation. You can also consider partnering with a loyalty program company as they have access to the right tools and technologies required to collect and analyze customer data.

2. Focus On Delivering Value

Many companies just keep investing in marketing and advertisements without even understanding whether their customers consider it valuable or not. Instead of just marketing your products or services, you should focus more on delivering value to your customers. Ensure that you deliver what your brand promises. This is why the above step, i.e. understanding customers, becomes essential to identify what they value.

Try to offer the best quality and improve the value proposition by offering warranties, free trials, discounts, rewards, cashback, etc. Customers have plenty of options to choose from. You need to give them a strong reason to choose your brand by offering value and quality. Studies suggest that consumers would rather go for an expensive product with good quality instead of a low-budget product with average quality.

3. Build Trust by Engaging With Your Customers

When it comes to boosting customer loyalty, building strong relationships with your customers becomes extremely important. You can not expect your customers to make repeat purchases if they do not trust your brand. Engaging with your customers through social media or communicating properly with them when they visit your offline store are some important steps you can follow to make them trust your brand.

Post social media content or blog posts that your customers can relate to, try to reply to every customer comment or query you receive, and make them feel valued. These things require only a little effort but can have a big impact on your brand reputation. You can also use customer reviews or testimonials to build brand trust among your customers.

4. Empower Your Customers

The next step in the journey is to empower your customers to become brand advocates. Provide them with the opportunity to share their reviews, feedback, or experience with your brand through social media or any other platform. You can even reward them for doing so. When your customers are actually satisfied with your products and with the loyalty rewards you offer, they are more likely to become brand advocates and promote your brand through ‘word of mouth’ marketing.

To motivate your customers to promote your brand, you can offer referral incentives or run social media campaigns that require them to post stories about your brand in order to win some prizes. Although many of your customers might be promoting your brand even without any rewards, you can increase your reach by running such incentive programs.

5. Align Reward Programs with Your Brand Vision

The reward programs you implement should be aligned with the culture and vision of your brand. Identify the brand objectives that you intend to achieve with a loyalty program and plan for the program accordingly. A loyalty program that works for some other brand might not be suitable for your business. Every brand has different objectives and the reward programs should be implemented according to these goals.

Improve Brand Loyalty With Effective Reward Programs

Loyalty programs do not only help you improve customer loyalty, but are also very effective in improving customer experience, brand advocacy, and brand reputation. However, it’s important to understand your brand objectives before implementing a loyalty program. If this is something that you find challenging, you can partner with loyalty program companies like RewardPort. With rewards starting from as low as Rs. 10, their team of marketing experts can design the most suitable loyalty program for your business as per your requirements and your customer’s interests.

What are Different Loyalty Programs Being Introduced by Brands for Increasing Sales?

Every brand is looking out for loyal customers, and channel partners who will always be there, making purchases from the brand and supporting the brand in their own way. These loyal customers and channel partners are the strength of any brand and based on this relationship and bond, brands run certain campaigns to recognise and reward these loyal partners.

To make their place and sustain in this highly competitive market, brands are trying out different strategies, and making their own plans to mark their identity in the market. In this process brands are recognising and rewarding the loyal customers and channel partners Program for their support and efforts via loyalty program.

What is a Loyalty Program?

Loyalty program is a marketing strategy implemented by a brand to recognise and reward loyal customers and channel partners. These strategies are devised in a manner that they can make these loyal partners feel valued, motivated and appreciated for their loyalty and efforts.

However, loyalty programs differ from brand to brand, depending on their internal strategies, audience base, marketing plans, and other factors. These can be further categorised into different segments such as:

• Paid Program: a certain amount of money is paid to get access to the VIP club or group for added benefits on a monthly or annual basis.
• Point Program: on every purchase customers receive some points that can be redeemed on their next purchase or they can use them to get some form of discounts.
• Tier Program: similar to a point program only, but here with a fixed number of points customers are upgraded to a new tier with added benefits.
• Value Program: with every purchase the brand donates some amount of money to a value added program such as child education, hunger relief, etc to make the customer remember the brand for a long period of time and make them feel the satisfaction of contributing to some good deeds.

Further depending on the needs and requirements of the brand these loyalty programs can be modified and implemented in the brand strategies. One important thing to consider is that partnering with a loyalty program provider is essential as their expertise and professional approach can help you strategies the loyalty program with ease.

Loyalty program provider RewardPort is one such company that can help you modify, and implement these loyalty programs as per the requirements of your brand. Here with RewardPort you can browse through their wide range of programs available such as CineRewards, Sweepstakes, Freebucks, Digiflix, Subscription Nation, etc. These loyalty programs are developed in such a way that they can be easily integrated with any brand and their marketing strategies.

Benefits of Loyalty Program

Every practice and strategy in the field of sales and marketing is added for some benefits and with a goal of either increasing the sales or increasing brand recognition in the market. Here are some of the most common benefits that your brand can avail by implementing a loyalty program.

• Customer Retention

When any brand implements a loyalty program it recognises, rewards and appreciates the loyalty of customers in different ways. This makes the customers feel valued, and heard which strengthens their loyalty and bond with the brand, further continuing their journey with the brand.

Loyalty programs can include programs such as Digiflix, CineRewards, Subscription Nation by RewardPort for a more effective approach.

• Increased Order Value

If the customer feels valued via these loyalty programs, they are more likely to place orders for more items by the brand, hence, increasing the order value and giving more profit to the brand.

• Increased Revenue

Feeling valued pushes the customers to make more purchases which increases the sales of the brand and hence they generate more revenue compared to the others. This small act of appreciation allows the brand to achieve more heights and grow more.

• High Brand Recognition

Appreciated customers are more likely to refer the brand to their peers which will increase the brand recognition in the market, making more and more people get associated with the brand.

• Word of Mouth Marketing

Another benefit is that the appreciated customers tend to talk about their experience with the brand which does a word of mouth marketing for the brand, and this can be highly influential for their peers and others with whom they are discussing this about.

• Expanded Customer Base

Talking more about the brand with the peers influences them to join the brand and avail loyalty benefits like their friends are availing. This provides the brand with new customers and helps them expand their customer base to a whole new level.

Functioning of a Loyalty Program

Now that we have discussed the benefits of implementing a loyalty program, you need to understand how these programs work, and how you can incorporate them into your brand strategies for more benefits.

• Brand recognition
• Customer awareness
• Purchase
• Sign up with company
• Data collection
• Rewards and discount coupons

Once a customer is enrolled with a brand this cycle keeps on going and new customers keep on adding following the same cycle, forming a never ending loop.

RewardPort Loyalty Program

In this environment of cut throat competition to get the customer’s attention and get the customer loyalty, having a right partner to help you achieve that goal is necessary.

RewardPort is one such partner that you will need to achieve growth and customer loyalty. It is one of the leading loyalty program company that one can indulge with for different customised and personalised loyalty programs.

It consists of programs in a wide range from CineRewards, Digiflix, Subscription Nation, Sweepstakes, Freebucks and others. These programs are designed in such a way to be integrated into any brand’s strategies and help them develop their loyalty programs.

For more details get in touch with the expert team of RewardPort today.

Frequently Asked Questions: –

1. What are the benefits of implementing a loyalty program for a business?

While implementing a loyalty program it will help the business to retain its customers and also attract new customers hence generating more sales and more profit for the company.

2.What types of rewards are commonly offered in loyalty programs?

Commonly discount coupons, vouchers, redeemable points are rewards being provided in the loyalty program to the customers. However, few brands depending on their budgets and other factors can also provide their own merchandise as well.

3.How can customers enroll in a loyalty program?

For enrolling in a loyalty program, customers can engage with the brands while making their purchases and provide their contact information along with other required details. From this database brands can develop their loyalty program.