Loyalty Program

Building Brand Advocacy Through Loyalty Programs: Engaging and Empowering Customers

Brand advocacy has become an effective marketing strategy for modern businesses. If your customers turn into brand advocates, your brand is more likely to grow faster than ever. However, building brand loyalty and advocacy is not that easy. It requires a lot of effort and patience. But once you achieve it, your brand is going to reach the next level of success. Studies show that loyal customers spend 67% more (on average) than one-time buyers. These loyal customers are the ones who become brand advocates if you continue to provide them with good experiences.

Whether you run a loyalty program on your own or partner with a loyalty program company, here are a few tips you can consider to build brand advocacy:

1. Understand Your Customer Base

The first step in building brand loyalty is to understand your customer base properly. You should be very well aware of what your customer base looks like, their interests, and their expectations of your brand. Unless you know how your customers perceive your brand, you won’t be able to fulfill their expectations. You can start by collecting and analyzing customer data through surveys, interviews, social media listening, feedback forms, and other analytics methods.

This will help you segment your customers based on their interests and other demographics. The information you collect through analysis will also be helpful in brand positioning, messaging, and differentiation. You can also consider partnering with a loyalty program company as they have access to the right tools and technologies required to collect and analyze customer data.

2. Focus On Delivering Value

Many companies just keep investing in marketing and advertisements without even understanding whether their customers consider it valuable or not. Instead of just marketing your products or services, you should focus more on delivering value to your customers. Ensure that you deliver what your brand promises. This is why the above step, i.e. understanding customers, becomes essential to identify what they value.

Try to offer the best quality and improve the value proposition by offering warranties, free trials, discounts, rewards, cashback, etc. Customers have plenty of options to choose from. You need to give them a strong reason to choose your brand by offering value and quality. Studies suggest that consumers would rather go for an expensive product with good quality instead of a low-budget product with average quality.

3. Build Trust by Engaging With Your Customers

When it comes to boosting customer loyalty, building strong relationships with your customers becomes extremely important. You can not expect your customers to make repeat purchases if they do not trust your brand. Engaging with your customers through social media or communicating properly with them when they visit your offline store are some important steps you can follow to make them trust your brand.

Post social media content or blog posts that your customers can relate to, try to reply to every customer comment or query you receive, and make them feel valued. These things require only a little effort but can have a big impact on your brand reputation. You can also use customer reviews or testimonials to build brand trust among your customers.

4. Empower Your Customers

The next step in the journey is to empower your customers to become brand advocates. Provide them with the opportunity to share their reviews, feedback, or experience with your brand through social media or any other platform. You can even reward them for doing so. When your customers are actually satisfied with your products and with the loyalty rewards you offer, they are more likely to become brand advocates and promote your brand through ‘word of mouth’ marketing.

To motivate your customers to promote your brand, you can offer referral incentives or run social media campaigns that require them to post stories about your brand in order to win some prizes. Although many of your customers might be promoting your brand even without any rewards, you can increase your reach by running such incentive programs.

5. Align Reward Programs with Your Brand Vision

The reward programs you implement should be aligned with the culture and vision of your brand. Identify the brand objectives that you intend to achieve with a loyalty program and plan for the program accordingly. A loyalty program that works for some other brand might not be suitable for your business. Every brand has different objectives and the reward programs should be implemented according to these goals.

Improve Brand Loyalty With Effective Reward Programs

Loyalty programs do not only help you improve customer loyalty, but are also very effective in improving customer experience, brand advocacy, and brand reputation. However, it’s important to understand your brand objectives before implementing a loyalty program. If this is something that you find challenging, you can partner with loyalty program companies like RewardPort. With rewards starting from as low as Rs. 10, their team of marketing experts can design the most suitable loyalty program for your business as per your requirements and your customer’s interests.

What are Different Loyalty Programs Being Introduced by Brands for Increasing Sales?

Every brand is looking out for loyal customers, and channel partners who will always be there, making purchases from the brand and supporting the brand in their own way. These loyal customers and channel partners are the strength of any brand and based on this relationship and bond, brands run certain campaigns to recognise and reward these loyal partners.

To make their place and sustain in this highly competitive market, brands are trying out different strategies, and making their own plans to mark their identity in the market. In this process brands are recognising and rewarding the loyal customers and channel partners Program for their support and efforts via loyalty program.

What is a Loyalty Program?

Loyalty program is a marketing strategy implemented by a brand to recognise and reward loyal customers and channel partners. These strategies are devised in a manner that they can make these loyal partners feel valued, motivated and appreciated for their loyalty and efforts.

However, loyalty programs differ from brand to brand, depending on their internal strategies, audience base, marketing plans, and other factors. These can be further categorised into different segments such as:

• Paid Program: a certain amount of money is paid to get access to the VIP club or group for added benefits on a monthly or annual basis.
• Point Program: on every purchase customers receive some points that can be redeemed on their next purchase or they can use them to get some form of discounts.
• Tier Program: similar to a point program only, but here with a fixed number of points customers are upgraded to a new tier with added benefits.
• Value Program: with every purchase the brand donates some amount of money to a value added program such as child education, hunger relief, etc to make the customer remember the brand for a long period of time and make them feel the satisfaction of contributing to some good deeds.

Further depending on the needs and requirements of the brand these loyalty programs can be modified and implemented in the brand strategies. One important thing to consider is that partnering with a loyalty program provider is essential as their expertise and professional approach can help you strategies the loyalty program with ease.

Loyalty program provider RewardPort is one such company that can help you modify, and implement these loyalty programs as per the requirements of your brand. Here with RewardPort you can browse through their wide range of programs available such as CineRewards, Sweepstakes, Freebucks, Digiflix, Subscription Nation, etc. These loyalty programs are developed in such a way that they can be easily integrated with any brand and their marketing strategies.

Benefits of Loyalty Program

Every practice and strategy in the field of sales and marketing is added for some benefits and with a goal of either increasing the sales or increasing brand recognition in the market. Here are some of the most common benefits that your brand can avail by implementing a loyalty program.

• Customer Retention

When any brand implements a loyalty program it recognises, rewards and appreciates the loyalty of customers in different ways. This makes the customers feel valued, and heard which strengthens their loyalty and bond with the brand, further continuing their journey with the brand.

Loyalty programs can include programs such as Digiflix, CineRewards, Subscription Nation by RewardPort for a more effective approach.

• Increased Order Value

If the customer feels valued via these loyalty programs, they are more likely to place orders for more items by the brand, hence, increasing the order value and giving more profit to the brand.

• Increased Revenue

Feeling valued pushes the customers to make more purchases which increases the sales of the brand and hence they generate more revenue compared to the others. This small act of appreciation allows the brand to achieve more heights and grow more.

• High Brand Recognition

Appreciated customers are more likely to refer the brand to their peers which will increase the brand recognition in the market, making more and more people get associated with the brand.

• Word of Mouth Marketing

Another benefit is that the appreciated customers tend to talk about their experience with the brand which does a word of mouth marketing for the brand, and this can be highly influential for their peers and others with whom they are discussing this about.

• Expanded Customer Base

Talking more about the brand with the peers influences them to join the brand and avail loyalty benefits like their friends are availing. This provides the brand with new customers and helps them expand their customer base to a whole new level.

Functioning of a Loyalty Program

Now that we have discussed the benefits of implementing a loyalty program, you need to understand how these programs work, and how you can incorporate them into your brand strategies for more benefits.

• Brand recognition
• Customer awareness
• Purchase
• Sign up with company
• Data collection
• Rewards and discount coupons

Once a customer is enrolled with a brand this cycle keeps on going and new customers keep on adding following the same cycle, forming a never ending loop.

RewardPort Loyalty Program

In this environment of cut throat competition to get the customer’s attention and get the customer loyalty, having a right partner to help you achieve that goal is necessary.

RewardPort is one such partner that you will need to achieve growth and customer loyalty. It is one of the leading loyalty program company that one can indulge with for different customised and personalised loyalty programs.

It consists of programs in a wide range from CineRewards, Digiflix, Subscription Nation, Sweepstakes, Freebucks and others. These programs are designed in such a way to be integrated into any brand’s strategies and help them develop their loyalty programs.

For more details get in touch with the expert team of RewardPort today.

Frequently Asked Questions: –

1. What are the benefits of implementing a loyalty program for a business?

While implementing a loyalty program it will help the business to retain its customers and also attract new customers hence generating more sales and more profit for the company.

2.What types of rewards are commonly offered in loyalty programs?

Commonly discount coupons, vouchers, redeemable points are rewards being provided in the loyalty program to the customers. However, few brands depending on their budgets and other factors can also provide their own merchandise as well.

3.How can customers enroll in a loyalty program?

For enrolling in a loyalty program, customers can engage with the brands while making their purchases and provide their contact information along with other required details. From this database brands can develop their loyalty program.

How Different Customer Loyalty Programs are Changing the Dynamics of the Industry?

For any brand the most important aspect is the customer loyalty. Without a loyal customer, a brand cannot establish itself in the market. Hence, for every brand it is necessary to have a detailed understanding and strategy of employing a customer loyalty program.

But before this, let’s understand in brief what a customer loyalty program is, and how it functions.

Customer Loyalty Program is simply an act of recognising and rewarding the loyal customers of the brand by offering them certain products and rewards. These loyalty programs ensure that the customer feels rewarded and recognised for their continuous efforts and purchases with the brand.

These rewards can be cashbacks, free gifts, vouchers or discount coupons as well. Further depending on the brand, these rewards can also include the exclusive merchandise of the brand as well, making the loyal customers a part of the family.

Benefits of Customer Loyalty Programs

While integrating a customer loyalty program one should consider the various factors such as the cost for the company and most importantly how it would make the loyal customers feel.

Apart from the fact that customer loyalty program are used to maintain the loyal customer,  there are several other benefits of the program as well. Here are some of the most common benefits observed from a customer loyalty program.

• Customer Retention

Using customer loyalty program a brand can easily retain the old customers by offering them various rewards and recognition. This activity helps brands to regain the customers trust and make them stay for a longer period of time with the brand.

• Increased Sales

Integrating customer loyalty program a brand can increase their sales easily, as during these activities the loyal customers are tend to make more purchases and also refer the same to their peers. This helps the brand to increase their sales, and make more profit.

• Brand Recognition

Launching any form of promotion or loyalty program in the market will allow the brand to gain more and more recognition. This increased brand recognition will help the brand to offer more and more exciting offers for the loyal customer, hence, making them feel rewarded.

• Increased Referrals 

Once a loyal customer is rewarded, they will feel valued and hence, will refer the brand to their peers as well. This increase in the referrals will allow the brand to gain new customers and increase their sales.

• Increased Revenue 

Increased referral results in increased sales which in the end increases the revenue generated by the brand, hence more profit. More profit further indicates more and more loyal customers are valued and recognised

Different Customer Loyalty Program

In this cut-throat competition in the market, all the brands are fighting to grab the attention of its customers. However, the attention span of a customer is very less, and the fight is to grab the attention for those 4-5 seconds.

Each brand is coming with a different strategy and trying their best to retain their loyal customers, and hence running different campaigns. Some of the most common strategies are discussed below:

• Point-based program 

For every purchase that the customer makes, they get a certain number of points which can be further redeemed on a purchase when they have a fixed number of points gathered (differs from brand to brand). This allows customers to keep making purchases for more and more points, and the final redeem of the points feels like a reward to the customers.

Here you can also browse the Freebucks by RewardPort and integrate the point-based customer loyalty program into your system.

• Tiered Program 

This is also a point-based system only, but when the customer has earned a fixed number of points they are moved to a different tier with different benefits and advantages. This feels like an achievement to the customer once they are upgraded to a different tier further motivating them to make more purchases.

• Paid Program 

This program is simple to understand as the customers in this category pay a certain amount of monthly or annual fee to avail the VIP benefits or become a part of the VIP club. This further offers them different benefits on their purchases such as one-day delivery, guaranteed cashbacks, easy flight bookings, etc.

• Value-based Program 

This is one of the most creative loyalty programs in India. Here instead of giving points or rewards, the customers are made to become a part of a value-based initiative taken by the brand such as contributing towards girl child education, or feeding the homeless.

These gestures make a strong impression on the customer, making them remember your brand and get associated with it. Further, customers also refer the brand to their peers resulting in more brand loyalty and recognition.

• Cashbacks

This is one of the most commonly used customer loyalty program being implemented. Here customer loyalty is rewarded by giving them a certain amount of cashback on their purchase.

Loyalty program leaders such as RewardPort offer various different programs that can be implemented here such as Freebucks, Gamebucsk, etc.

Customer Loyalty Program Uplifting Businesses

Integrating customer loyalty programs in a business is one of the smartest decisions a brand can make, as this allows the brand to not only use this as a marketing strategy but also reward the loyal customers by making them feel valued, and let these loyal customers do the rest of marketing for the brand.

Using these loyalty program company are investing in a long term process and relationship between the brand and the customers that will help the brand to gain more customers and increase their sales & revenue as well.

Apart from this, customers these days don’t feel valued enough by the brand they tend to switch to a different brand, so a loyal customer will purchase a product from the brand they are loyal with even if the price is even a bit higher than others. Maintaining the customer loyalty program is a long-term investment that the brand is making today for its future.

RewardPort Customer Loyalty Program

Leading loyalty program providers such as RewardPort offer various different programs in the market to cater to the wide range of the clients and their needs. The programs by RewardPort are designed to cater to the different needs of different clients.

Some of the programs offered by RewardPort are CineRewards, Freebucks, Gamification, Scratch2Win, Sweepstakes. For more information get in touch with the experts here.

Festive Sales Promotion Ideas across the World

Businesses today need to re-imagine their online marketing efforts when going overseas. The marketing efforts can’t achieve heightened success unless the sales promotion strategy is grounded within the dynamics of the geographic area. This technique is commonly known as Geo-targeting. There are varied festivals celebrated by the people across the world. A sound sales strategy incorporating cultural differences serves as an underpinning for effective online sales promotion efforts.

Sales promotion ideas:

1. Add a festive touch to your online campaign

Firms need to create magic and nostalgia around their sales campaign which will evoke a sense of joy & warmth in the minds of the buyers in the region where the festival is celebrated. The graphics should speak of the festivals and the spirit of it. This will have a magnetic effect on the buyers and they will instantly connect with your brand.

2. Email marketing

The email marketing is undoubtedly the best and a must tool to be utilized during the festive season. Offer product discounts to new customers and rewards to your old customers to get maximum reach and engagement. This is one tool that can generate good figures of converted customers. Ensure you are creative with your email captions.

3. Campaign timeline

The offer should run throughout the festive season for instance the Christmas week should offer highly-targeted campaigns across the week preceding the festival day. This will keep a constant interest about the offers and increase the awareness levels about offered products or services to engage greater number of new customers.

4. Create a sense of urgency

Online advertisements have to be smartly designed keeping in view the duration of the festival. A call of action needs to be planted using words which limit the duration of the offer. This will urge the people to grab their hands on the discounts at the earliest and avail themselves of the offer.

5. Remarketing

Customers can be found be in multiple phases of the marketing funnel. Hand–holding the customers and guiding them through this marketing funnel along every step can be successfully achieved by remarketing technique. For instance, for any incomplete purchase, a reminder greatly helps to convert the potential lead to a buyer. Remarketing is definitely yet another successful sales promotion strategy.

6. Language customization

It is a no-brainer that the online message needs to be customized for its language to reach effectively across the different geographical locations. And the catchy phrases used in either online adverts or the landing pages should reflect the sentiments of the locals.

How Customised Channel Loyalty Programs are benefiting the brands?

Loyalty programs is a concept that is being adopted by the majority of companies in order to provide recognition to their employees, channel partners Programs, and customers. For each of these different categories different loyalty programs are being implemented.

What are Channel Loyalty Programs?

For any company, channel partners are a crucial part of establishing and generating awareness of their business. They are the direct or indirect link between the company and its customers and hence, it is essential to reward and recognise the hard work they are putting for making the company succeed.

Channel loyalty programs can be of different types depending on the company policies. Some of the general and most common examples of channel loyalty solutions are as follows:

• Monetary benefits
• Giftcards
• Sponsored trips
• Company merchandise
• Free gifts

Why do you need Channel Loyalty Programs?

For any company that is trying to increase their customer base being in the B2B business, these channel partners are your way to achieve that. These channel partners direct or indirect will help you establish the supply chain for the company products and indirectly work as marketing for the company.

Channel loyalty programs are integrated in a company to recognise, and motivate the loyal channel partners that are helping the company grow and expand its customer base. These loyal channel partners ensure that the customers are getting the best services from the company and also work as a mediator between the company and customer.

What is customisation in channel loyalty solutions?

Companies looking out to develop a strong channel loyalty programs need to consider the most important factor “Customisation” in the concept of loyalty solutions. Loyalty and customisation are moreover two sides of a coin and are inseparable at a certain level.

If your channel loyalty programs are not customisable then they are of no use and just a waste of resources. To ensure that the channel loyalty programs are effective and are serving the purpose of motivating and building loyalty among channel partners, devise a customized loyalty program.

How to customise the loyalty program?

• Identify the Target Channel Partners 

For any company the channel partners working are always in abundance. It is highly advisable to first identify the target channel partners based on location, lot size, specific products, or other concerning factors before you launch a channel loyalty program.

• Define Your Communication Strategy

Be very specific about the communication channel. Any gap in the communication can cause chaos and will soon turn into a disaster which can lead to channel partners feeling demotivated or disappointed. 

• Define the Goals 

Set clear targets and goals for the channel partners to be eligible for the program. Ensure that all channel partners are engaged and it doesn’t feel partial to some. Channel partners from all the categories (direct or indirect, small or big, locations) should be involved and incentivised. 

• Thorough Market Research 

Learn from the market, study the competitors, and opt for the most suitable segments or ideas for creating your own channel loyalty program. This will provide you an idea of what your competitors are doing, and will let you use that to your advantage for extra competitive edge. 

• Add Personalisation to Incentives 

While offering incentives, keep in mind that not all channel partners need the same incentives. From the data collected analyse the behaviour and requirements of the channel partners. Design the incentives for different categories of channel partners as per their needs. 

• Optimise With a Test Run 

No one can be perfect in the first try. The key here is to keep optimising the loyalty program depending on the needs and requirements of the channel partners. Every cycle will offer you more ideas about the program, use this data to optimise the next cycle and keep the channel partners motivated. 

• Enrol With a Loyalty Program Provider

Let the experts handle this for you and enrol with a loyalty program provider such as RewardPort and let their expert team manage the program for your company. These expert providers can help you develop a detailed and simplified channel loyalty program as per your requirements.

Benefits of customised loyalty program

Customisation in channel loyalty programs is an added advantage for the companies as it offers them an extra edge to build that loyalty and bond with the channel partners. This customisation allows the companies to make the channel partners feel more valued, and a part of the team.

However small these gestures are, the impact is huge and that is important. Here are some of the major benefits of customized loyalty program. 

• Increased Brand Recognition

Ensuring that your channel partners are valued, recognised, and incentivised will provide your brand more recognition. These valued loyal channel partners will now be sharing their experience with your company and hence word-of-mouth marketing which is more effective than any other form of marketing.

• Higher Revenue Generation

Increased brand recognition means more customers and more sales which results in more revenue generation for the company and for the channel partners as well. These increased revenues will motivate the channel partners to do more, further benefiting the company and channel partners. More revenue from the channel partners results in their frequent recognition from the company in the channel loyalty program.

• Gain Competitive Edge

If your channel loyalty program is customisable as per the needs of the channel partners then channel partners won’t be looking out to switch to a different company. This allows you to maintain a higher position in the market and give you an added competitive advantage. 

• Motivating Channel Partners 

Customized loyalty program are devised to make the channel partners feel more valued, heard, and recognised by the company. These small initiatives by the company are sufficient to motivate the channel partners to contribute more toward the growth of the company. 

• Upskilling and Trainings

Carefully drafted channel loyalty programs offer a wide range of financial benefits and resources. These resources are further utilised for upskilling and training of the associated channel partners. These training sessions will help them to approach different customers and pitch about the products and services in a more convenient manner.

RewardPort’s Channel Loyalty Programs

One of the leading loyalty programs provider, RewardPort is offering customisable channel loyalty programs. These loyalty programs are being implemented by various companies and have experienced the benefits of the loyalty program.

These loyalty programs are detailed and offer you information at each step while also maintaining transparency. Leaders like RewardPort are experts in this field and can provide you with expert advice based on the experience gained over the years.

Additionally, the highly experienced and professional team further makes it easier for you to implement these processes.

What modern sales incentive programs are trending?

For any business to succeed, focusing on the sales is the most crucial aspect. Sales is an integral part of any business and plays an important role in making or breaking the business. It is hence, the company’s responsibility to ensure that the sales team is working on its full potential and is motivated throughout the time.

A motivated sales team can bring more business for the company, and this motivation often comes from various sales incentive programs launched by the company. Another factor of consideration here is that these sales incentive programs should feel worthwhile and equal to all the employees.

Additionally, this should be noted that using traditional methods and offering incentives as cash or a cheque, or any form of monetary factor doesn’t work as a mode of motivation for the employees anymore.

If the incentives don’t feel justified to the employees then there is no point in running the sales incentives programs as it has failed its purpose. Before you devise sales incentive programs for your employees, consider the following points.

• Understand the Needs of the Employees

The company should understand the different needs of the employees and make the incentives program equally motivating for all. If the company can understand the needs of the sales reps, they are going to perform well as they are being valued in the system which is the biggest form of motivation one can achieve.

Consider the strengths and weaknesses of each employee, don’t keep one single parameter for analysis. Every sales rep has their own process of working. Instead of having a single parameter, make different criterias for incentive allotment.

• Equal Incentives for all Employees

Not all the sales reps are looking for a holiday package or a gift voucher for a certain brand. Some of them just want to spend some quality time with their family.

Design the sales incentive program keeping this in mind and rather than defining one specific reward, allow the employees to choose what they would like. 

• Always Keep an Element of Surprise 

If your sales incentive program is the same every year then it becomes predictable for the employees and they will put efforts just before the incentive program and not throughout the year.

Instead, involve an element of suspense and surprise to ensure employees give their best throughout the year.

• Customisation

Start customising the incentive programs for different teams as per their work hours, and other concerning factors. This way when customised incentive programs are implemented, employees feel valued and seen. It also creates a sense of belonging with the company.

• Creating a Balance

Find the perfect balance between motivating employees and being rigid with the work deadlines. Having a carefree environment might portray a negative image in front of the employees. The incentives being awarded should feel earned and not just a name-sake process that the company has to follow.

Creating a perfect balance among all the employees is essential to not make it partial or biassed in any form.

• Consider the Social Factor

While selecting incentives consider the digital and social factors as well. Offering rewards that the employees can share on digital platforms will not only offer them a sense of achievement but will also work as a marketing tool for the company.

No employee is going to share the cash or cheque they received on digital platforms, instead offer something more meaningful, with a positive impact. 

• Develop an Incentive Planning Team

Develop a designated team that can work on allotting incentives and designing the parameter for it. This designated team can analyse the performance of the sales reps throughout and make better decisions.

Having a designated team can help you to develop different sales incentives program for distributors and sales incentive programs for customers as well. This will enhance the impact of your company and increase brand recognition among the new customers. This strategy can help your brand get new customers easily.

• Incentive Distribution as per KPI & Targets

Among different sales teams, and different departments of the company, distribute the sales incentive program as per the different KPIs, processes, and target achievements. Developing a thorough sales incentive program will have more impact rather than using a basic program that is being adopted by the majority of the companies.

Tips for Sales Incentive Programs

Before you dive deep into developing a sales incentive program for your brand, here are some tips and tricks that you should read. These points are to be considered from the brand’s perspective although it is important to keep your employees motivated, it is also essential to keep the overall finances of the brand under consideration.  

• Choose the Right Partner 

There are various loyalty program providers available in the industry that can help you integrate a sales incentive program. But not all providers are right for every company.

Choose the right partner based on what your requirements are and how well they can provide you the desired services. Partners such as RewardPort having years of experience can help you develop and integrate a sales incentive program depending on your needs.

Additionally, choosing partners such as RewardPort and integrating their sales incentives programs that are customised as per the customer needs can help you boost your sales and allow more brand recognition. You can here choose from a variety of options such as CineRewards, Scratch2Win, DigiFlix and others. 

• Thorough Market Research 

There are various brands similar to your brand available in the market, study them properly and identify the key features of their program that can be adopted in your program, if any. This will help you get an extra edge over the competitors and provide more confidence to your employees in your brand.

• Affordability of Rewards

Keep a check on your brand’s financial stability as well before deciding on the incentives. This should not be the case that due to a high amount of incentives being rolled out, the brand is facing financial uncertainty. 

• Right Technology for Analysis 

Leverage the advanced technology for employee assessment programs while deciding on the incentive program. This will make the incentive program justified and transparent for all the employees.

Sales Incentive Program by RewardPort

Over the years the experience gained by RewardPort has made it one of the leading loyalty program providers in India. Implementing the experience, they have been able to integrate successful sales incentive program for various clients.

The sales incentive program by RewardPort is highly effective and caters to all the needs of the brand. These programs are customisable and can be adjusted as per the changing requirements of the brand.

For more details about the loyalty programs by RewardPort get in touch with the experts and design the sales incentive program for your brand.

5 Loyalty Marketing Strategies to Attract More Customers.

In the current scenario there are numerous brands available in the market, all fighting for the customer’s attention and loyalty. But not all brands can get the attention of every customer, however, building customer loyalty is something that a brand can plan to achieve.

Different brands adopt different marketing strategies to build customer loyalty program, some succeed, whereas others fail. Customer loyalty can be gained if a few points are considered while developing your marketing strategy.

Customer Loyalty Program

For a brand its entire target audience and customer base is important but the most important are the regular customers. These are called the loyal customers, depending on the brand the size of these loyal customers can be small or large.

These customers are the ones to make purchases regularly even if there is no special discount or sale going on. They are also going to recommend the brand to their friends and family and indirectly contribute to the increased sales of the brand.

Customer loyalty program are developed to recognise and reward such customers. Without digital technology it was a complex to figure out the loyal customer but with the digital technology integrated, it is readily available.

Brands can devise their marketing strategies to target these regular customers and offer them better deals to ensure their loyalty for the brand. Furthermore, these loyalty program are also to create awareness for the brand among the audience. Running marketing campaigns will also enable the new customers to get involved to get benefit of the loyalty program.

Follow the pointers listed below and develop a customer loyalty program.

• Focus on Customer Behaviour 

World is changing everyday and so is the customer behaviour. For a successful loyalty program, brands need to follow the rapidly changing customer behaviour and devise their strategies accordingly.

• Consider Customer Needs

Before devising any marketing strategy consider the needs and requirements of the customer. If your products and brand is targeted to the needs of the customers it becomes easy for the customers to become loyal to the brand. 

• Strong Customer Service

Once a customer has made a purchase from your brand, ensure that you have a strong customer service department as it is one of the most important aspects of the customer experience. In case of any issues, the customer should feel valued by the customer services.

This will create a bond between the customer and the brand, making them a loyal customer. 

• Offer Rewards 

By recognising the loyal customers and offering them certain rewards is one of the most trending and successful strategies.

Sending free gifts or discount coupons along with the orders makes the customers feel special, and valued. This further works as a referral as well, as the loyal customer will now be recommending the brand to their friends and family as well.

Integrate different programs by RewardPort such as DigiFlix, GameBucks, Gamification, Subscription Nation, and CineRewards for better customer loyalty marketing program.

• Engage Customers on Digital Platforms

In the digital age, customers are present on all the digital platforms and hence, it becomes easy to engage the customers on a regular basis. This everyday engagement will keep the customers attached to the brand and maintain loyalty throughout.

These engagements can be personalised notifications based on the purchase history, or discount coupons.

Tips for Successful Loyalty Program

A successful loyalty program can benefit a brand at a large scale. It can help the brand to re-create its image and even explore the audience beyond. 

• Personalisation

Customers, be it loyal or a new one is a human being only, and loves to feel valued. The small touch of personalisation added in the loyalty program can help you gain the trust of them.

Send them a personalised offer, email, or message on their birthdays to make them feel special based on their details. 

• Offers on Frequent Purchases 

On most online stores, it keeps a track of your frequent purchases and items that you look out for most. Offering a cashback or discount on those specific products can encourage the customers to keep making purchases.

This not only allows the customers to become a loyal customer but also refer the brand to their peers as well, and this does a small marketing for your brand. 

• Leverage the technology (autofill address, and preferred payment modes)

Integrating advanced technology and using it for your own benefit should be considered by brands. With the AI technology, customer purchase patterns, and other details can be stored in the application.

These stored details can be used at the time of finishing up a purchase on the online store, making it convenient for the customer to finish the purchase. This helps them to make a quick purchase and have a seamless experience. 

• Create a Memorable Experience 

As discussed already, for a customer experience matters the most. How you made them feel is going to decide if they are going to be a loyal customer or not. Ensure that the customer experience is good, and they are happy with the services being offered.

• Encourage Feedbacks

If a customer is providing feedback, accept the feedback, and take some serious action on it. Brand’s actions on customer feedback will eventually make them feel valued and heard, offering a sense of belonging with the brand.

Most Common Loyalty Programs

Different companies have different strategies and loyalty program running for their customers. These loyalty program ideas can vary as per the needs and requirements of the brand and the customer size as well.

However, some of the most common loyalty program in marketing are as follows:

• Point Based System 

In the point based system, customers earn a certain amount of points at the end of each purchase which can be redeemed on the next purchase. These points ensure that the customer will come back for more purchase and hence, the cycle keeps going on. 

• Subscriptions 

By asking customers to subscribe to your brand and get a premium account you offer them certain added benefits which are not available for regular customers. This makes the customers feel valued and special as they have added advantages.

Subscription Nation by RewardPort being integrated with your brand can help you offer better programs to your customers. 

• Referral Rewards

Ensuring that not only one customer but even their peers become loyal to your brand, you implement a referral loyalty program. When a friend whom the customer referred to makes a purchase, the customer will get extra benefits such as a discount or gift card, motivating the customers to refer to their peers.

Integrating My Choice of Gift by RewardPort to offer customers free gifts of their choice on referrals. This will make customers associate themselves with the brand in a personal manner.

• Cashbacks 

Offering a small amount of cashback on purchase of a certain amount or product creates excitement among the customers, motivating them to make more purchases for more cashback offers.

FreeBucks by RewardPort can be integrated with any loyalty program and can help customers get rewards and redeem points or get cash prizes as well.

RewardPort Loyalty Program

Among the various players in the industry RewardPort is the leading loyalty programs in India, offering various different solutions for your brand. The experience team, and the broad spectrum of clients has enabled RewardPort to offer the best loyalty program.

For more information, get in touch with our expert team and enhance your business today with our loyalty program.

Digital technology transforming the channel loyalty solutions

Today’s modern world is ruled by modern technologies and trends. No business or industry at this time is keeping itself away from this digital transformation. Digital technology has made it very convenient for businesses to boost their sales, and launch marketing campaigns for their products.

Even the customers or channel partners are updated on the digital trends being followed in the industry. The availability of digital technology to each and every one has changed the dynamics of the marketing industry completely.

Not just the B2C, but the B2B industry is also following the digital transformation and has updated their channel loyalty solutions. Have a look at how involvement of digital technology has altered the channel loyalty solutions.

Channel Loyalty Solutions

In the B2B industry, products are made available to the customers via a complex string of various channel partners being involved. These channel partners play a crucial role in establishing the supply chain for the business. They are the direct link between the manufacturer and customer.

Just as businesses are rewarding and recognising the loyal customers, a similar trend is being followed with the channel partners. As these channel partners are the direct link for a customer for any business.

Here are some of the most common channel loyalty solutions being implemented over the time: 

• Discount Coupons

Distributing discount coupons to the highest contributing retailer or channel partner is one of the most common practices being followed by companies. These discount coupons allow the channel partners to make purchases from either the same company or from a different one as a part of reward.

You can integrate My Choice of Gift from RewardPort and introduce online vouchers with a wide range of options to choose from and exciting deals.

• Free Gifts 

Most common approach observed in the FMCG industry is distribution of free gifts to the loyal channel partners as a part of the channel loyalty solutions. These free gifts are usually merchandise from the company to further enhance their marketing and create brand awareness. 

• Recognition Programs

Leveraging the digital channels, companies have started this trend to provide recognition on their digital platforms for the loyal channel partners and motivate them to give their best.

• Incentive

Offering incentives as a part of channel loyalty solutions is one of the traditional approaches that is being used even today.

Why use Channel Loyalty Solutions

One of the most common questions is why should a company invest in channel loyalty programs. The answer is quite simple here- to boost the sales and motivate the channel partners to make more sales.

Channel partners are one of the most important parts of the B2B businesses as they are the face of the company to their customers. They represent the companies, and can highly influence the buying habits of the customers by recommending them a different product.

Here are some of the most common benefits of using a channel loyalty solutions:

• Increased customer base

When a channel loyalty program is executed it provides an extra boost for the channel partners to increase their sales and hence they try to expand the customer base by recommending the specific brand to any new or old customer.

This indirect approach of increasing the customer base is quite effective as generally customers get influenced by these channel partners and tend to buy the products suggested by them. 

• More product sale

To get the recognition or any other form of incentives from the company, channel partners try their best to make more and more sales by recommending the product to a large number of customers which increases the sale of the company and helps these channel partners to get their boost. 

• Increased revenue 

Expanded customer base leads to higher sales which results in increased revenue for the company. If the company is getting some amount of profit, the same is reflected for the channel partners.

Hence, having a strategic channel partner solution is crucial for the company. 

• Brand awareness

When channel partners are motivated to make more sales and in return are getting some form of rewards or recognition it allows them to generate awareness about the brand and start putting some extra efforts to ensure higher sales.

• Motivation to channel partners 

Channel loyalty solutions allow companies to provide channel partners an extra motivation to make more sales which is then reflected in the incentives or recognition that they are being offered. 

• Better Marketing

Implementing a strategic channel loyalty solution allows the company to have an extra set of hands for marketing efforts. The efforts taken by the channel partners to market the brand and the product on a verbal level creates a bigger impact rather than the marketing campaigns run by the company.

Digital Transformation Changing Dynamics

As discussed above, digital transformation has changed the face of the industry and is still renovating the traditional practices in place. Adopting the digital transformation processes, businesses are making progress and embarking upon a new journey of exploring the market from a new perspective.

This has allowed businesses to run more marketing campaigns, on-board more channel partners, and offer better loyalty programs to channel partners and even to direct customers. A simple act of recognition or motivation goes a long way for the channel partners. If you want your business to have a strong customer base, maintaining a channel loyalty program is a must.

Below are listed few methods adopted by businesses for incorporating digital transformation in their channel loyalty programs.

• Reward Points

As an act of recognition, channel partners are awarded certain reward points that are credited to their digital profile. These points can be redeemed to buy from a selected catalogue and pick their own gifts.

This allows the channel partners to feel more valued and connected as now they can pick the items which they truly need, instead of getting some random items from the company which might not be useful for them.

• Financial Rewards

The world has made its transition to the digital world, and offering any financial rewards directly to the digital wallet of the channel partners is a much better and secure way of offering recognition. 

• Premium Memberships

A lot of brands require you to be a premium member to avail their services, this can allow the channel partners to feel valued, and motivated. This enhances their working capacity, pushing them to work harder.

DigiFlix by RewardPort is one such program that allows you to offer your customers memberships of 50+ OTT platforms for their entertainment and make them feel valued.

RewardPort Channel Loyalty Solutions

With advanced technology traditional methods are also required to be updated as per the trends. This transition that this whole world is making from using the conventional approaches to now incorporating the digital portals and methods is changing the world.

This transition has not only made it simpler for brands to run their marketing campaigns but also allowed customers, and channel partners to have easy access to resources. To successfully complete this transformation, choosing the right partner for your business campaigns is necessary.

RewardPort is one of the leading loyalty programs solution providers to offer you channel or digital customer loyalty programs and increase the sales and revenue of your company. Get in touch with our experts today to integrate the best and customisable channel loyalty solutions in your business.

Best 7 Channel Partner Loyalty Programs & How to Customise One for Your Business

The majority of successful brands are running some sort of loyalty program to retain their loyal customers. Loyalty programs can be truly very effective when it comes to improving customer loyalty and boosting repeat business for a brand. However, these programs need to be designed differently for different purposes. Loyalty programs for channel partners can not be the same as the reward programs for B2C customers. If your goal is to improve loyalty among your channel partners, you need to understand some effective strategies to retain channel partners and drive more sales through them.The way channel partnerships used to work earlier was too different from the way these work nowadays. With the increasing competition in the market, the primary goal of businesses these days is to improve the experiences of their end customers. For this, brands need to ensure that their partners are engaged and putting their maximum effort into driving more and more sales. Running channel partner loyalty programs is the best way to achieve this. Here are some innovative channel partner schemes and best practices to consider while developing channel partner loyalty programs for your company:

1. Affiliate Partner Incentive Program

Finding the right affiliate partners requires time and effort. Once you find these partners, you need to make sure that you value them as they play a vital role in the success of your business. Under an affiliate partner incentive program, you can reward your top-performing partners. The rewards or incentives must be easy to understand and track. Rewarding your top-performing partners doesn’t only motivate them to keep driving more sales, but also encourages other partners to perform better.

Higher levels of motivation in your partners mean more sales and revenue. Some examples of affiliate partner incentive programs include rewards based on the number of leads generated by the partner, commissions based on the frequency of orders or clicks, etc. You can run innovative channel partner incentives programs targeted at your business goals, such as boosting sales for a particular range of products, increasing customer engagement, generating more leads, etc.

2. Sales Campaign Incentive Program

The ultimate goal of running channel partner loyalty programs is to keep your partners motivated and provide them with the right resources to drive sales to your business. By offering sales campaign funds, you can allow your channel partners to execute the sales campaigns created by your company. This is an amazing way to expand the reach of your sales campaign and make them more successful. As the sales campaign is created and planned by your company, you can ensure that your partners take the right actions to drive more sales and help you achieve other objectives.

3. Lifecycle Funds Program

Lifecycle funds programs are aimed at improving the experience of your end customers through the channel partners. Nowadays, customers look for integrated end-to-end solutions instead of purchasing a single product from a brand. Their buying decisions are highly influenced by the reputation of a brand and their overall experience with a company. By offering lifecycle funds, you can encourage your channel partners to improve the overall experience of your end customers and focus more on customer satisfaction.

You can incentivize your partners’ efforts to make your end customers understand your products or services thoroughly. Through lifecycle incentives, you can engage your partners across the entire lifecycle of your customers, i.e. from pre-sales activities like adoption, enablement, etc, to post-sales activities, such as consumption and renewal.

4. Discount-Based Loyalty Program

Under discount-based channel partner loyalty programs, you can have a different incentive plan for each of your partners. Based on their purchase frequency and quantity of orders, you can offer discounts or other benefits. These types of innovative channel partner schemes are easy to understand and are also highly effective. By offering higher discounts for higher quantities, you can motivate them to purchase and sell more.

For example, suppose you deal with different wholesalers with different order frequencies. If the wholesale price of one of your products is Rs. 100, you can sell it to your partners at slightly discounted prices. For less than 100 to 200 units of the product, you can charge Rs. 98 per unit. For 200 to 500 units, you can charge Rs. 95 per unit and for more than 500 units, you can charge Rs. 90 per unit. This is how you can encourage your channel partners to purchase more quantity in order to save more.

5. Outcome-Based Incentive Program

Another great idea to consider is to run an outcome-based channel partner incentive program. These are the funds that you offer your channel partners for performing some desirable actions. Just like sales campaign fund incentives, you can offer outcome-based incentives and clearly define what actions you want them to take. Offering these incentives on a regular basis is an effective way to keep your partners engaged for longer periods of time and constantly motivate them to drive more sales for your business.

6. Partner Rebate Funds

Partner rebate funds are the additional discounts or a form of refund that a company offers its channel partners to increase its profitability. These discounts are not offered to the partners before they make a purchase but are given to them as a refund when they achieve specific sales targets. You can make targets related to sales, customer base, customer engagement, or anything that your company intends to achieve through your channel partners.

7. Channel Partner Infrastructure Funds

The funds that you offer your partners to support their infrastructure costs are known as channel partner infrastructure funds. Your partners might need to make high investments in infrastructure in order to support the activities that drive more sales to your business. You can provide them with the infrastructure funds and motivate your partners to stay loyal along with delivering great services to your end customers.

How To Customize a Channel Partner Loyalty Program for Your Business?

To strengthen your relationships with your channel partners and keep them engaged for longer periods of time, it is essential to run a channel partner loyalty program. However, it seems a bad idea to copy the concept of some other company’s innovative channel partner incentives program and implement it for your business. A program that is highly successful for some other brand might not work well for your business.

A channel partner loyalty program would be successful when you keep your business requirements in consideration and customize the program accordingly. Here are some important points to consider while creating innovative channel partner schemes for your company:

• Analyze your business requirements and find out what objectives you intend to achieve with a channel partner loyalty program.
• Decide whether you want to run a continuous long-term loyalty program or multiple programs to achieve different goals.
• Along with the monetary incentives, also focus on offering non-monetary benefits, such as free access to sales tools, learning programs, certifications, etc.
• Make sure that your incentives or reward programs are easy to understand for your partners.

How RewardPort Can Help?

Being one of the top channel partner program companies, RewardPort can plan and run a customized channel partner loyalty program aligning with your business objectives. From digital rewards to instant rewards, you get a wide range of options to choose from. The rewards are not just the best in quality, but are also affordable as the rewards start from as low as Rs. 10. Taking every detail of your business into account, the team of marketing professionals at RewardPort can help you run a customizable loyalty program for your channel partners.

7 Reasons Why You should Definitely try out RewardPort Sweepstakes for Your Brand

RewardPort sweepstakes are the best choice to cut through the competitive market and to fulfill your need to accelerate the sales promotion of your business. The sweepstake campaign is designed in a way to aid in enhancing the visibility of your brand and expanding its online presence. The following are seven solid reasons to choose RewardPort for giving away rewards to your customers and converting them into potential leads.

RewardPort SweepStakes: Easy Set up of the Campaign

All you are required to do is to provide us with your budget for the sweepstake campaign and get three campaign plans for free. Next, choose the plan and you are good to go. Sit back and relax as we manage the campaign for you. The campaign is simpler than what you have least imagined. You just have to fill a Google form and mention the details like name, contact number and your email id.

1. Attractive landing page

Aesthetics is a very significant player in determining the duration of the stay of the participants on the giveaway landing page. This in no way should be ignored as this determines the increase in the figures of the participants. Our straight forward campaign with appealing colours and a catchy title goes a long way to catalyze the performance of the sweepstake campaign.

2. Huge variety of products

We offer over 100 plus categories of products for the participants to take away from the online sweepstake campaign. Also, we provide 50 plus experiential awards. These are unlike the conventional prizes as they enhance the overall customer reward experience. We have designed a creative bundling of the prizes along with an enjoyable experience or activity which is bound to bring motivation to the participants to seek and want for many more of such sweepstakes offers.

3. Cost effective tool for sales promotions

We offer quick win sweepstakes at zero or minimal purchase. This makes the rewards more attractive to the customers. It isn’t expensive to set up the campaign too. So, you obtain greater returns on low cost input.

4. Emotional sweepstake campaign

We ensure that the campaign builds trust among the customers and appeals to the sentiments of the customers. For this, we fabricate special festival sweepstakes offers. These offers attract targeted audience who are on the lookout for such prizes and contests during the festivities time of the year. Surely, this variety of emotional advertising brings a wow effect for the customers.

5. Building brand advocates

At Reward port we ensure that your number of participants multiplies rapidly by enticing the participants to refer the offer to their friends. We do this by rewarding them with gifts in return, which are highly priced.

6. Sync with the Social media

We provide a convenient platform where the sweepstakes won by the customers can be shared on social media platforms such as Facebook. This uncomplicated and extensive sharing across social media encourages drawing of larger pool of audience towards the sweepstake campaign.

With all the benefits at one place, brands can utilize our platform to giving enticing sweepstake rewards to their customers and make their brand go viral. So are your ready to stand apart from the crowd!

11 Epic Ways To Reward Your Employees

Don’t Break the Bank – Inexpensive Employee Rewards Programs

11 Budget Friendly Ideas To Reward Your Employees

1. Certificate of achievement:

Honor the employee how acquires a unique acknowledgment, give him or her an extraordinary nametag and also a certificate that articulates their achievement.

2. Thank you meeting:

A sincere word of thanks costs nothing and is very effective. Saying thanks about something specific may be the ultimate reward. The words “thank you” are powerful. And sometimes all you need to do is to say it sincerely.

3. Wall of Fame:  

Create a wall of fame for each recognized employee. Make a point to compose underneath their photo what they did that you’re remembering them for.

4. Company apparel:

Offering employees free company apparel and other logo merchandise can be one of the simple employee rewards programs.

5. Recognition in front of peers:

Feature your representatives accomplishments by recognizing them in an organization meeting, bulletin or on your organization Intranet site.

6. Department recognition bulletin board:

Consistently a designated bulletin board highlights their duties regarding the affiliation, the individual employees, their most noticeable achievements, etc.

7. Secret Santa-style appreciation:

Use the “Secret Santa” concept. Have all employees draw a name of another employee. They would then identify an achievement/contribution particular to that person and send an anonymous note of appreciation.

8. Work-from-home day:

Remember significant events in your employees’ personal lives, and give them a work-from-home day so they can participate without worrying about coming into the office on time.

9. Sticky Notes:  

Post a sticky note on their monitor, expressing profound gratitude and saying why. Simple, yet compelling, when it’s authentic.

10. Standing O:

Get all your employees together in the same room. Then welcome the employee you’re recognizing and give him or her an overwhelming applause.

11. The Morphing Trophy:

Get a big trophy and give it to the employee you are recognizing for the week. At the end of the week, they must return the trophy but they need to add one thing to it. Then next week give it to the next winner. At the end of the year, you’ll have a trophy with 52 things stuck to it. It looks crazy and has lots of memories. At the end of the year, retire the trophy and put it in your reception area. Do it every year.

So which one are you trying out for your team?

Top 10 Loyalty Programs in India in 2022 vs. 2023

Attracting customers and retaining them is not an easy task, especially in such a competitive market. Every brand is trying to offer its customers something better than the competitors in order to retain its loyal customers. Businesses are doing this through loyalty programs that are aimed at retaining customers by rewarding them for every purchase they make. Running and managing a loyalty program is not as easy as it might seem to be. From choosing the right program to running it effectively, you need to take every step carefully.

Most of the successful brands are running a loyalty program in India. Looking at some best types of programs can help you understand how different programs work and what can work for your customers.

What is a Loyalty Program?

A loyalty program is a marketing and promotional strategy businesses use to attract new customers and retain existing ones. Under a loyalty program, brands offer rewards, incentives, or other type of benefits to their customers in return for their loyalty. The more a customer purchases, the more rewards they earn. Businesses run many different types of customer loyalty programs based on their objectives and requirements. The primary goal of a loyalty program is to boost repeat business by retaining loyal customers. Its secondary goals include attracting new customers, improving brand reputation, and increasing customer satisfaction.

With every passing year, brands are coming up with new innovative ideas to run effective loyalty programs. The way loyalty programs used to be a few decades ago is too different from the programs that work today. Now, you cannot cheer up your customers just with warm greetings, but they expect a lot more in return for their loyalty.

Top Loyalty Programs of 2022

Here is the list of some top customer loyalty programs that were most effective in the year 2022 and are expected to remain effective for more coming years:

1. Community-Based Loyalty Programs

Community-based loyalty programs, as you can understand from the name, are programs that focus on creating an online community for people who share similar interests. Along with rewarding customers for their purchases and loyalty, a community-based loyalty program aims to retain customers by making them feel like they are a part of the brand’s community. Sephora’s Beauty Insider program is one of the greatest examples of this type of loyalty program.

2. Rewards-Based Loyalty Programs

Be it 2022 or 2023, rewards-based loyalty programs have always been in trend. These are among the most widely used programs where customers earn some sort of reward points after every purchase they make. These points are also known as loyalty points. Customers can redeem these points against a host of options offered by the respective brand. However, a rewards-based program is only effective when the points you offer are valuable and are redeemable against some useful options. Running a rewards program without understanding the interests of your customers can be quite risky.

3. Mission-Based Loyalty Programs

With Mission-Based loyalty programs, brands provide their customers with an opportunity to give back to the community without paying anything extra from their pocket. Many companies run these types of loyalty marketing programs that are not just unique but are also very effective in making customers feel good about a brand and retaining them. Mission-based loyalty programs are similar to rewards programs, where customers earn rewards after every purchase and redeem the earned points for charity.

For example, suppose a customer has earned 10,000 points with the monetary value of each point being Re. 0.25. Now, the customer can choose a charity option to redeem the points and an equivalent amount, i.e. Re. 2,500 gets donated to the selected charity in the customer’s name.

4. Subscription-Based Loyalty Programs

Subscription-based programs are quite different as customers need to pay a fee in order to participate in the program. Many top brands run paid loyalty programs, where customers can get exclusive benefits by paying a nominal annual or monthly fee. These programs can be designed in many different ways. Some subscription-based loyalty programs have different levels with every level having a different fee and different benefits. A level with the highest subscription fee has the most premium benefits and the one with low or no fee has basic benefits. These programs can be considered as the paid version of tiered loyalty programs.

5. Cashback-Based Loyalty Programs

Cashback-based programs are loyalty marketing programs where customers earn some percentage of cashback after every purchase they make. The cashback percentage may be the same for every purchase or may vary based on the amount of purchase. Some brands offer a fixed percentage of cashback to every customer irrespective of the amount they spend. On the other hand, other brands offer cashback on the basis of the amount spent by a customer. The more a customer spends, the higher the percentage of cashback he/she earns.

Top Trending Loyalty Programs in 2023

The programs that were run by brands earlier in 2022 are still running effectively. However, the following are some best loyalty programs in India in 2023 that you can consider if you are planning to run a new program for your customers:

1. Tiered Loyalty Programs

Tier-based or level-based programs are among the most popular retail loyalty programs in 2023. In a tiered loyalty program, there are multiple tiers with different rewards and benefits. With each higher tier come better rewards and incentives. These are quite different from subscription-based programs as subscription-based programs allow customers to choose a level by paying the respective fee. On the other hand, tier-based programs promote customers to higher levels as they make more and more purchases. These types of programs encourage customers to make purchases more often in order to earn better rewards.

2. Coalition Programs

Coalition programs are loyalty programs that a brand runs in partnership with other businesses. As a brand owner, you can partner with a loyalty program company, which runs and manages the loyalty program for your customers. RewardPort is one of the best loyalty solution providers to consider. Based on your business requirements, goals, and your customers’ interests, RewardPort can run a loyalty program that works effectively for your customer base.

3. Gamified Loyalty Programs

The concept of combining loyalty programs with gamification strategies has become quite popular these days. Most of the successful retail loyalty programs in 2023 have some sort of gamification that makes it interesting for the customers. Some best examples of gamified loyalty programs include ‘Scratch to Win’ contests, top spenders leaderboards, badge-based programs, referral contests, etc. Gamification is a great way to build healthy competition among your customers and encourage them to spend more on your brand.

4. Hybrid Loyalty Programs

Many companies also run hybrid loyalty programs, where customers can earn regular rewards as well as some additional benefits. In simple words, it is a combination of multiple loyalty programs with different types of rewards and benefits. Running a hybrid program is a great way to stand out from the competition and attract more customers by offering multiple benefits. Though these programs can be quite expensive, you can retain most of your loyal customers if you implement the program in the right manner.

5. Store Credit-Based Loyalty Programs

Store credit-based loyalty programs are similar to cashback-based programs, where customers earn store-specific rewards. For every purchase a customer makes, he/she earns some sort of points that can only be redeemed against future purchases from the same brand. Instead of offering multiple redemption options, these programs allow customers to redeem their points against the brand they have purchased from. When customers have some rewards to redeem against a particular brand, there are high chance that they will return back to the brand and make a purchase.

Why Choose RewardPort as Your Loyalty Program Partner?

To run an effective loyalty program aligning with your business objectives, you must have a thorough understanding of how these programs work and what can make your customers come back. Many top brands that are running the best loyalty programs in India already trust RewardPort. This is what RewardPort’s marketing experts team can do for you. They analyze every small detail of your business and look at your customers’ interests to find out what works best for your brand. With rewards starting from as low as Rs. 10, you can start a loyalty program that is affordable yet effective.