ABOUT THE COMPANY
SNT Rice is a fast-growing player in the East Indian rice market, known for quality and everyday reliability. But in a category with thin margins and high competition, retailers often decide which brand gets picked — which makes trade loyalty absolutely critical.
CAMPAIGN OVERVIEW
To strengthen retailer preference and push primary sales, SNT Rice launched a high-energy reward program:
“Buy SNT packs. Get assured cashback. And stand a chance to win a Hero bike.”
The campaign combined value (cashback) with excitement (grand prize), giving retailers every reason to stock, sell, and stay loyal to SNT.
CHALLENGES
The rice category is heavily influenced by retailer behaviour — and competition is fierce. SNT Rice needed a promotion that would:
- Encourage consistent stocking from retailers
- Increase primary sales volume month after month
- Offer meaningful, easy-to-claim rewards
- Build recall in a price-sensitive commodity category
- Deepen retailer preference in a cluttered market
Simply put, SNT needed a program retailers would love participating in.
REWARDPORT SOLUTIONS
RewardPort designed a digital-first retailer loyalty program that delivered excitement at every level:
- Assured cashback on every eligible transaction (up to ₹500)
- Surprise gift rewards to keep engagement high
- A Hero 2-wheeler mega draw for aspirational appeal
- A simple mobile-based redemption flow
- Instant gratification that encouraged repeated participation
The mix of guaranteed value + a big-ticket prize made the program irresistible for retailers.
WAY OF EXECUTION
The program was built to be fast, easy, and retailer-friendly:
- Retailers submitted purchase proofs digitally via mobile
- Cashback was processed quickly with full transparency
- Surprise gifts kept interest alive throughout the campaign
- A Hero bike draw created excitement and conversation in the trade
- RewardPort managed all backend operations, fulfilment, and support
- Real-time tracking ensured smooth operations across all participating regions
The entire experience felt rewarding, modern, and hassle-free.
RESULTS
The campaign delivered strong outcomes within just six months:
- 2,00,000+ cashback transactions completed successfully
- Retailers began stocking more SNT Rice to unlock repeated rewards
- Strong uplift in primary sales across East India
- Brand recall surged, with retailers actively preferring SNT
- Campaign continues to perform well, with high participation and loyalty
The combination of assured rewards and a Hero bike grand prize made a powerful impact.