O’cean Beverages – Driving Trial with a Scratch & Win + Travel Grand Prize Campaign

ABOUT THE COMPANY

O’cean Beverages is known for its refreshing, youthful, flavour-packed drinks that appeal to active, on-the-go consumers. With the launch of its new O’cean Activ and Fruit Wave flavored water range, the brand wanted a fun and high-energy way to get shoppers excited about trying the new variants.

CAMPAIGN OVERVIEW

To bring buzz to its launch, O’cean Beverages rolled out an engaging Scratch & Win campaign across select regions.
The idea was simple and exciting:
“Buy a bottle. Scratch the card. Win instantly. And maybe even win a trip to Universal Studios Singapore.”

Instant movie ticket rewards kept consumers hooked, while the grand prize added a “wow” factor to the entire promotion.

CHALLENGES

The flavored water category is competitive, with many beverage brands fighting for shopper attention. O’cean Beverages needed a reward strategy that would:

• Encourage first-time trials for the new SKUs
• Create excitement at the point of purchase
• Stand out from regular price drops or bundling offers
• Appeal to young, lifestyle-driven consumers
• Build buzz and word-of-mouth during the launch phase

The goal was to make the product and the reward feel refreshing.

REWARDPORT SOLUTIONS

RewardPort created a multi-tier Scratch & Win system that offered something for everyone:

• Assured movie ticket rewards via CineRewardz for instant gratification
• A grand prize trip to Universal Studios Singapore for aspirational excitement
• A fun, interactive reward mechanic that matched the brand’s youthful vibe
• Easy redemption to ensure smooth consumer participation

The mix of instant + aspirational rewards kept engagement high and participation simple.

WAY OF EXECUTION

RewardPort ensured the entire campaign ran effortlessly at the retail level:

• Scratch cards were distributed with each bottle of O’cean Activ & Fruit Wave
• Consumers scratched to check if they won an instant movie voucher
• Clear in-store communication explained the grand prize and reward structure
• CineRewardz powered the quick digital redemption of movie tickets
• RewardPort handled winner management, verification, and the Singapore trip fulfilment
• Retail teams promoted the campaign actively to drive trials

Everything felt playful, exciting, and easy — just like the product itself.

RESULTS

The launch promotion delivered strong results:

• High levels of consumer participation thanks to immediate rewards
• Strong trial rates for the new flavored water SKUs
• Increased visibility and shelf pickup in targeted regions
• Buzz and aspiration driven by the Singapore holiday prize
• Consumers associated O’cean’s new variants with a fun, youthful experience

The multi-tier reward system made the product launch memorable.