ABOUT THE COMPANY
Dalmia Gold Tea is a strong and fast-growing tea brand across East India, known for its rich taste and strong market presence. Since trade relationships play a huge role in this category, the brand consistently invests in building trust and excitement among retailers.
CAMPAIGN OVERVIEW
To make the Diwali season even more rewarding for its retailers, Dalmia Gold Tea launched a festive loyalty program called “Diwali Dhamaka Lucky Draw.”
Retailers who purchased Dalmia Gold Tea stood a chance to win from 5,101 attractive prizes — turning everyday stocking into a festive celebration.
The idea was simple:
“Sell more. Celebrate more.”
CHALLENGES
The brand wanted to use the festive period to energize the trade, but also needed a campaign that would:
- Increase primary sales during Diwali
- Motivate retailers to stock and push Dalmia Gold Tea
- Stand out from other festive trade schemes in the region
- Strengthen long-term retailer loyalty
- Offer rewards that felt festive, appealing, and easy to claim
The goal was a highly engaging festive push that retailers would genuinely enjoy participating in.
REWARDPORT SOLUTIONS
RewardPort designed a festive-friendly, high-engagement loyalty program with:
- A Diwali Lucky Draw packed with 5,101 prizes
- A digital distribution system to keep participation smooth
- Attractive rewards that created festive excitement
- A mechanic simple enough for every retailer to join in
- A structure that encouraged repeated stocking leading up to Diwali
The campaign blended tradition (Diwali gifting) with modern convenience (digital fulfilment).
WAY OF EXECUTION
RewardPort ensured the entire program was easy, fair, and retailer-friendly:
- Retailers submitted purchase details through a simple hybrid flow
- Each eligible entry automatically entered the Diwali lucky draw
- The prize pool included 5,101 gifts to maximise winning potential
- Winners received rewards digitally or via doorstep delivery
- Consistent communication kept excitement high throughout the season
- Backend systems ensured transparency and smooth operations across states
Retailers loved how simple and festive the entire experience felt.
RESULTS
The Diwali Dhamaka campaign delivered exactly what Dalmia Gold Tea wanted:
- Strong retailer participation across all three states
- Noticeable increase in primary sales and product stocking
- Boosted engagement as retailers eagerly waited for draw results
- Higher brand loyalty, especially among repeat participants
- Consistent sales momentum throughout the festive period
The campaign turned Diwali into a high-energy opportunity for both retailers and the brand.