ABOUT THE COMPANY
Shaktibhog is one of India’s well-known food brands, offering a wide range of staple food products through an extensive retailer network.
To strengthen retailer relationships and encourage consistent product movement, the brand planned a simple, digital-first loyalty program built around instant cashback rewards.
CAMPAIGN OVERVIEW
Shaktibhog introduced the Dhurandhar Assured & Instant Cashback Offer, a retailer loyalty program designed to reward retailers instantly for their participation.
Using a QR-code-based journey, retailers could scan, verify their participation, and receive cashback directly into their accounts through UPI, making the reward experience quick, simple, and hassle-free.
CHALLENGES
Shaktibhog wanted a retailer incentive program that could:
- Encourage retailer participation through instant rewards
- Eliminate delays associated with manual incentive payouts
- Offer a simple and transparent reward process
- Build stronger retailer loyalty
- Deliver cashback digitally with minimal effort
The campaign needed to be easy to execute across a large retailer network.
REWARDPORT SOLUTION
RewardPort designed and managed a QR-based instant cashback platform that enabled seamless UPI reward transfers.
The solution included:
- QR-code-based participation
- Instant cashback processing
- Secure UPI reward transfers
- Retailer verification
- Real-time reward management
- End-to-end campaign administration
The digital process ensured retailers received their rewards quickly while reducing operational effort for the brand.
WAY OF EXECUTION
- Retailers scanned the campaign QR code.
- Eligible participation was verified through the campaign platform.
- Cashback was processed instantly via UPI.
- RewardPort managed validation, fund transfers and campaign tracking.
RESULTS
- Designed for instant retailer engagement through digital cashback
- Simplified reward distribution using UPI
- Reduced manual intervention in incentive management
- Created a transparent and easy-to-use retailer reward journey
- Ready for large-scale rollout across the retailer network
The campaign has been developed and is ready for launch.