ABOUT THE COMPANY
Master is an Indian kitchenware and home appliance brand offering products such as mixer grinders, gas stoves, cookware, kettles and pressure cookers.
With a wide dealer network and a growing product portfolio, the brand wanted to excite customers at the store while giving sales executives an added reason to recommend Master products.
CAMPAIGN OVERVIEW
Master launched “Everyone is a Winner”, a digital Spin-the-Wheel campaign where every eligible purchase unlocked an instant reward.
Customers could win Master products, food vouchers, movie vouchers and extended warranties. By following Master on Instagram and sharing their campaign experience, they could also enter a monthly draw to win an iPhone or smartwatch.
At the same time, sales executives earned points for every successful sale and could convert them into cashback through UPI.
CHALLENGES
Master wanted one campaign that could engage both customers and frontline sellers.
The brand needed to:
- Create excitement around every product purchase
- Encourage customers to participate instantly at the store
- Motivate sales executives to recommend Master more actively
- Build social visibility through Instagram participation
- Manage instant rewards, monthly draws and cashback together
- Track campaign activity across a Pan-India dealer network
The experience had to remain fun for customers and simple for sales teams.
REWARDPORT SOLUTION
RewardPort created a connected digital campaign combining consumer gamification, social participation and sales incentives.
The solution included:
- QR-led entry through a campaign microsite
- OTP-based customer registration
- Digital Spin-the-Wheel experience
- Assured daily rewards
- Monthly iPhone and smartwatch lucky draws
- Sales executive point tracking
- UPI-based cashback redemption
- End-to-end validation, fulfilment and reporting
This ensured that every sale created value for both the buyer and the sales executive.
WAY OF EXECUTION
- Customers bought an eligible Master product and scanned the campaign QR code.
- After a quick OTP registration, they spun the digital wheel and unlocked a reward.
- Instagram participation qualified customers for the monthly iPhone and smartwatch draw.
- Sales executives earned points on every verified sale and redeemed cashback after every five sales.
- RewardPort managed tracking, rewards, cashback and winner fulfilment.
RESULTS
- Strong customer participation through the Spin-the-Wheel mechanic
- Higher sales executive motivation through UPI cashback
- Improved product sales during the campaign period
- Additional social visibility through Instagram sharing
- Smooth management of instant rewards and monthly prize draws
- Positive ROI and strong client satisfaction
By rewarding both sides of the transaction, Master created a campaign where the promise “Everyone is a Winner” felt real.