Maa Bhagwati Rice – Building Retailer Loyalty with an Assured UPI Cashback Program

Case Studies Consumer Goods Food & Beverages Retail
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ABOUT THE COMPANY

Maa Bhagwati Rice operates in a highly competitive staples category where retailer preference plays a major role in product stocking and sales.

The brand wanted to strengthen retailer relationships through a simple reward program that offered immediate, practical value.

CAMPAIGN OVERVIEW

Maa Bhagwati Rice introduced an Assured Cashback Offer for retailers, built around a quick QR-code and UPI-based reward journey.

Retailers could scan the campaign QR code, complete the required validation and receive cashback directly through UPI.

The idea was straightforward:

Scan the code. Verify the purchase. Receive cashback instantly.

CHALLENGES

The brand needed a retailer loyalty program that could:

  • Encourage consistent retailer participation
  • Offer rewards without lengthy claim processes
  • Reduce dependence on manual incentive payouts
  • Build trust through quick and transparent cashback
  • Work smoothly across different retailer profiles

The reward journey had to remain simple enough for everyday use.

REWARDPORT SOLUTION

RewardPort created a QR-led digital cashback system designed to transfer reward money directly to eligible retailers.

The solution included:

  • QR-code-based participation
  • Retailer and claim validation
  • Assured cashback of up to ₹500
  • Direct UPI reward transfers
  • Cashback tracking and reconciliation
  • End-to-end scheme management

The program gave retailers an immediate benefit while simplifying reward distribution for the brand.

WAY OF EXECUTION

  1. Retailers scanned the campaign QR code.
  2. Eligible claims were verified digitally.
  3. Cashback of up to ₹500 was transferred through UPI.
  4. RewardPort managed validation, payouts and campaign tracking.

RESULTS

The program was initially planned for a nine-month retailer engagement cycle but was withdrawn by the client before completion.

As a result:

  • The complete campaign impact could not be measured
  • Long-term retailer participation data was not available
  • The planned loyalty cycle was not completed
  • The digital cashback framework remained ready for activation and scale