Maa Bhagwati Rice – Rewarding Consumers with an Assured UPI Cashback Offer

Case Studies Consumer Goods Food & Beverages Retail
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ABOUT THE COMPANY

Maa Bhagwati Rice operates in a competitive staples category where price, availability and everyday value strongly influence purchase decisions.

To make its packs more rewarding and encourage consumer participation, the brand planned a simple cashback-led promotion linked directly to product purchase.

CAMPAIGN OVERVIEW

Maa Bhagwati Rice introduced an Assured Cashback Offer for consumers.

Shoppers could scan the QR code on the pack, complete the required details and receive cashback directly through UPI within 24–48 hours.

The idea was simple:

Buy the pack. Scan the code. Get rewarded.

CHALLENGES

The brand needed a consumer promotion that could:

  • Add immediate value to an everyday purchase
  • Encourage participation without a complicated claim process
  • Appeal to price-conscious households
  • Build trust through direct digital payouts
  • Work smoothly across a wide consumer base

The reward journey had to remain simple, clear and easy to access.

REWARDPORT SOLUTION

RewardPort created a QR-based digital cashback program that enabled direct reward transfers to eligible consumers.

The solution included:

  • QR-code-based participation
  • Consumer and claim validation
  • Assured cashback of up to ₹200
  • UPI-based reward transfers within 24–48 hours
  • Cashback tracking and reconciliation
  • End-to-end scheme management

The program gave consumers a practical benefit while reducing manual effort for the brand.

WAY OF EXECUTION

  1. Consumers purchased an eligible Maa Bhagwati Rice pack.
  2. They scanned the campaign QR code and submitted the required details.
  3. Valid claims received cashback of up to ₹200 through UPI within 24–48 hours.
  4. RewardPort managed validation, payouts and campaign tracking.

RESULTS

The campaign was planned for a 12-month period but was withdrawn by the client before completion.

As a result:

  • The full campaign impact could not be measured
  • Long-term consumer participation data was not available
  • The planned sales and repeat-purchase cycle was not completed
  • The digital cashback framework remained ready for future activation