Overview:
Chitale partnered with RewardPort to boost in-store engagement by offering movie tickets with every purchase, enhancing both value and recall.
Client Background:
Chitale is a respected brand in the dairy and snacks segment, with strong distribution across Maharashtra.
Industry Challenges:
Impulse purchases dominate the dairy category. Consumers often choose products based on availability or offers rather than loyalty.
Objective:
To encourage product trials and repeat sales by offering a universally loved reward: movie tickets.
Our Solution:
RewardPort launched a CineRewardz-based promotion:
- Every qualifying purchase came with a free movie voucher.
- Offline execution ensured store-level visibility.
- Redemption was simple and digital.
Results:
- Over 2,000 movie vouchers distributed.
- Increased brand engagement and shelf conversions.
- Elevated Chitale’s image as a fun, consumer-first brand.
Conclusion:
By linking dairy with entertainment, Chitale effectively boosted sales while improving brand sentiment — proof that reward-driven marketing works beyond just price discounts.