Overview:
Uday Oil leveraged RewardPort’s cashback solution to build preference for its edible oil brand among price-sensitive consumers in Gujarat.
Client Background:
Uday Oil Group operates in the competitive edible oil space where pricing and promotional schemes heavily influence buying decisions.
Industry Challenges:
Retailers often intercept B2C offers, and end-users rarely receive the intended benefits. Driving repeat consumer purchases while bypassing middle layers is a major challenge.
Objective:
To directly reward consumers and foster brand loyalty without relying on retailer intervention.
Our Solution:
RewardPort rolled out a digital cashback campaign:
- Consumers received up to ₹100 cashback per pack.
- A tech-driven system ensured rewards reached actual buyers.
- On-pack communication drove awareness and participation.
Results:
- 50,000+ consumer redemptions successfully processed.
- Noticeable lift in repeat purchases and brand recall.
- Enhanced perception of Uday Oil as a value-driven brand.
Conclusion:
Uday Oil’s campaign is a classic example of how D2C cashback can drive sales while giving consumers more reasons to stay loyal.