Overview:
Drishyam Dhoop turned to RewardPort to create a retailer rewards campaign that would strengthen channel engagement and ensure top-of-mind placement at retail counters.
Client Background:
Drishyam Dhoop is a manufacturer of incense and fragrance products catering to spiritual and religious consumers across North India.
Industry Challenges:
The incense stick market is fragmented, with numerous local players. Retailers are bombarded with competing offers, making it tough to secure their sustained attention.
Objective:
To incentivize retailers for stocking and selling Drishyam Dhoop while enhancing overall brand preference.
Our Solution:
RewardPort rolled out a cashback + surprise gift program:
- Retailers received guaranteed cashback on each purchase.
- Surprise rewards added a layer of excitement.
- Digital backend ensured transparency and ease.
Results:
- Notable increase in retailer sign-ups and repeat orders.
- Higher visibility and shelf space for Drishyam Dhoop products.
- Improved retailer-brand relationship metrics.
Conclusion:
Drishyam Dhoop’s program showcased how thoughtful, multi-layered incentives can help a traditional brand rise above commodity competition at the retail level.