In the world of consumer promotions, we’ve come a long way from the humble scratch card. Remember the anticipation of […]
Retailers appeal to customers’ buying habits with incentives in order to outsell their competition. This trend has been in practice […]
Brands have been utilizing loyalty and rewards program within their customer community to keep their customers happy and well away […]
A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand […]
Every sales promotion begins with a business or brand making the right offer. This is true of one-time marketing concepts […]
A Garter Survey says that 98% marketers say online and offline marketing are merging. What does it mean for offline businesses […]
A customer is not an interruption to our work, but the purpose of it. There may be a controversy about […]