In the fast-evolving Indian retail landscape, fostering long-term customer and channel loyalty has become indispensable for sustainable growth. By 2026, […]
The FMCG industry is experiencing a seismic shift in how brands engage with their supply chain partners. Gone are the […]
The Consumer Packaged Goods (CPG) industry is undergoing a revolutionary transformation, and it’s happening in the most unexpected place: the […]
In India, the festive season isn’t just a cultural event—it’s a business opportunity worth billions. Industries like building materials, FMCG, […]
Rajesh runs a paint distribution business in Pune. Last year, he worked with seven different paint manufacturers. This year? He’s […]
How do successful manufacturers keep their dealer networks motivated and loyal? The dealer network forms the backbone of most manufacturing […]
The Role of AI in Marketing The combination of Artificial Intelligence (AI) into marketing has actually transformed the method businesses […]
What Are Channel Incentive Programs? Channel reward programs are tactical initiatives designed to reward and inspire channel partners– consisting of […]
Imagine trying to motivate a team where everyone has different roles, responsibilities, and goals. What excites a distributor might not […]
Dealer incentive programs are the initiatives taken by businesses to encourage their dealers and distributors to sell more by incentivizing […]
In today’s highly competitive business world, it’s essential to motivate and incentivize your dealers to drive sales and maximize revenue. […]
A dealer incentive program encourages your channel partners, distributors, and resellers to adopt specific behaviours. The program should reward them […]