As India’s consumer market evolves rapidly toward digital-first engagement, the promotional strategies that marketers adopt must align with shifting preferences […]
Priya opens Zepto at 11:47 PM. She orders Haldiram’s Bhujia, pays ₹89 via UPI in 3 seconds, and receives her […]
The same old airport lounge access has become the crown jewel of travel credit cards. But in a world where […]
In the battle for consumer attention, brands worldwide and in India are discovering a powerful truth: humans are hardwired to […]
Attracting customers and retaining them is not an easy task, especially in such a competitive market. Every brand is trying […]
Loyalty programs are designed to reward your most valuable customers. Businesses choose to implement a rewards program to retain current […]
Many different components of a business, such as customers, users, workers, and technology, one of the most difficult challenges for […]
The concept behind customer retention or having a customer’s loyalty towards your brand is simple – ‘there is only a […]
‘Customer Retention’ or ‘Customer Acquisition’, these are the two conflicting ideas marketers face when deciding what is more important. And […]