The Consumer Packaged Goods (CPG) industry is undergoing a revolutionary transformation, and it’s happening in the most unexpected place: the […]
Cultural Intelligence Series: Expert insights on culturally-intelligent channel partner management in Indian markets Q: Why do internationally successful dealer programs […]
In India, the festive season isn’t just a cultural event—it’s a business opportunity worth billions. Industries like building materials, FMCG, […]
India’s distribution landscape is undergoing a fundamental transformation. Traditional dealer relationships built on personal connections and informal agreements are giving […]
The Consumer Packaged Goods (CPG) industry is undergoing a revolutionary transformation, and it’s happening in the most unexpected place: the […]
Rajesh runs a paint distribution business in Pune. Last year, he worked with seven different paint manufacturers. This year? He’s […]
In an era defined by global competition, product parity, and rapidly shifting market dynamics, businesses are placing a renewed emphasis […]
Launching a channel partner program is exciting, but the real challenge lies in making sure it runs smoothly from start […]
Imagine trying to motivate a team where everyone has different roles, responsibilities, and goals. What excites a distributor might not […]
In the current market trends, channel partners are playing a major role in business growth. Channel partners have always been […]
The concept of offering rewards and incentives to encourage a desired behavior is not restricted to end customers now. Businesses […]