ABOUT THE COMPANY
Reliance Digital is one of India’s largest consumer electronics retailers, offering technology products and home appliances through an extensive retail network.
During the back-to-school season, the brand wanted to turn essential technology purchases into a much bigger and more exciting shopping experience.
CAMPAIGN OVERVIEW
Reliance Digital launched the “Shop & Win ₹30 Crores” campaign to drive high-volume sales across laptops, desktops, tablets and other eligible products.
Every qualifying purchase gave customers an opportunity to win from a large prize pool featuring cars, bikes, electronics, scholarships and assured gifts.
The idea was simple:
Shop for the technology you need and stand a chance to win something extraordinary.
CHALLENGES
The back-to-school period is an important sales window, but customers usually compare several brands, models and retailers before making a decision.
Reliance Digital needed a campaign that could:
- Create immediate excitement around technology purchases
- Attract students, parents and family shoppers
- Encourage customers to complete purchases during the campaign period
- Stand out from regular discounts and cashback offers
- Give high-value products a stronger emotional hook
- Work smoothly across a large retail network
The promotion needed to feel big, credible and easy to participate in.
REWARDPORT SOLUTION
RewardPort created and managed an end-to-end Back-to-School Shop & Win gratification campaign built around a highly visible ₹30 crore reward pool.
The campaign combined:
- Aspirational prizes such as cars and bikes
- Popular electronic products
- A dedicated scholarship reward component
- Assured gifts on eligible purchases
- Secure purchase validation and winner selection
- End-to-end reward fulfilment and customer support
The mix of assured rewards and life-changing prizes ensured that every eligible purchase felt valuable.
WAY OF EXECUTION
- Customers purchased eligible laptops, desktops, tablets or other participating products.
- Each qualifying purchase entered the customer into the Shop & Win campaign.
- Purchase details were validated through the campaign system.
- Eligible customers received assured gifts and entries into the prize draws.
- Winners were selected through a secure backend process.
- RewardPort managed customer communication, verification, logistics and prize fulfilment.
The process remained simple for shoppers while supporting high-volume participation across stores.
RESULTS
- Created massive excitement around back-to-school technology purchases
- Increased customer participation across eligible product categories
- Helped improve sales momentum during a key seasonal period
- Strengthened in-store conversations through a highly visible prize pool
- Added strong perceived value without depending only on product discounts
- Turned routine electronics purchases into a memorable retail event
The campaign helped Reliance Digital create a powerful reason for customers to shop during the season—and gave every purchase the possibility of a much bigger reward.