ABOUT THE COMPANY
Reliance Digital is one of India’s largest consumer electronics retailers, offering smartphones, appliances, televisions, and technology products through a wide retail network.
For high-value categories like ACs and LED TVs, the brand wanted to make the buying experience feel more rewarding without depending only on discounts.
CAMPAIGN OVERVIEW
Reliance Digital launched the “Choose Your Entertainment Reward” campaign to add excitement to eligible AC and LED TV purchases.
Customers could choose the reward that suited them best:
- A free OTT subscription
- Free movie tickets
The campaign connected large appliance purchases with entertainment benefits customers could enjoy immediately.
CHALLENGES
Big-ticket electronics purchases are often influenced by pricing, seasonal offers, and competing retailer schemes. Reliance Digital needed a promotion that could:
- Make AC and LED TV purchases feel more valuable
- Create excitement beyond standard discounts
- Give customers a reward they would genuinely use
- Support faster decisions during seasonal buying periods
- Appeal to different entertainment preferences
The idea had to remain simple at the store and rewarding after the purchase.
REWARDPORT SOLUTION
RewardPort created an entertainment-led gratification campaign that gave customers the freedom to choose their preferred benefit.
The solution included:
- Choice between OTT access and movie tickets
- Instant, lifestyle-relevant value with every eligible purchase
- Simple digital reward delivery
- Easy redemption for customers
- End-to-end fulfilment and support managed by RewardPort
Giving customers a choice made the reward feel more personal and increased its perceived value.
WAY OF EXECUTION
- Customers purchased an eligible AC or LED TV from Reliance Digital.
- The qualifying purchase unlocked the entertainment reward.
- Customers selected either a free OTT subscription or free movie tickets.
- The selected reward was delivered through a simple digital process.
- RewardPort managed validation, reward issuance, redemption support, and fulfilment.
The journey remained easy for store teams and equally convenient for customers.
RESULTS
- Strong purchase excitement around eligible AC and LED TV products
- Higher perceived value for big-ticket purchases
- Better customer engagement through reward choice
- Stronger seasonal sales momentum
- A more memorable and rewarding retail experience
The campaign helped Reliance Digital turn a functional appliance purchase into an entertainment-led experience.