ABOUT THE COMPANY
O’cean Beverages is known for its refreshing, youthful, flavour-packed drinks that appeal to active, on-the-go consumers. With the launch of its new O’cean Activ and Fruit Wave flavored water range, the brand wanted a fun and high-energy way to get shoppers excited about trying the new variants.
CAMPAIGN OVERVIEW
To bring buzz to its launch, O’cean Beverages rolled out an engaging Scratch & Win campaign across select regions.
The idea was simple and exciting:
“Buy a bottle. Scratch the card. Win instantly. And maybe even win a trip to Universal Studios Singapore.”
Instant movie ticket rewards kept consumers hooked, while the grand prize added a “wow” factor to the entire promotion.
CHALLENGES
The flavored water category is competitive, with many beverage brands fighting for shopper attention. O’cean Beverages needed a reward strategy that would:
- Encourage first-time trials for the new SKUs
- Create excitement at the point of purchase
- Stand out from regular price drops or bundling offers
- Appeal to young, lifestyle-driven consumers
- Build buzz and word-of-mouth during the launch phase
The goal was to make the product and the reward feel refreshing.
REWARDPORT SOLUTIONS
RewardPort created a multi-tier Scratch & Win system that offered something for everyone:
- Assured movie ticket rewards via CineRewardz for instant gratification
- A grand prize trip to Universal Studios Singapore for aspirational excitement
- A fun, interactive reward mechanic that matched the brand’s youthful vibe
- Easy redemption to ensure smooth consumer participation
The mix of instant + aspirational rewards kept engagement high and participation simple.
WAY OF EXECUTION
RewardPort ensured the entire campaign ran effortlessly at the retail level:
- Scratch cards were distributed with each bottle of O’cean Activ & Fruit Wave
- Consumers scratched to check if they won an instant movie voucher
- Clear in-store communication explained the grand prize and reward structure
- CineRewardz powered the quick digital redemption of movie tickets
- RewardPort handled winner management, verification, and the Singapore trip fulfilment
- Retail teams promoted the campaign actively to drive trials
Everything felt playful, exciting, and easy — just like the product itself.
RESULTS
The launch promotion delivered strong results:
- High levels of consumer participation thanks to immediate rewards
- Strong trial rates for the new flavored water SKUs
- Increased visibility and shelf pickup in targeted regions
- Buzz and aspiration driven by the Singapore holiday prize
- Consumers associated O’cean’s new variants with a fun, youthful experience
The multi-tier reward system made the product launch memorable.
Strong Uptake
of Instant Rewards
Significant Boost
in Trial Purchases
Grand Prize Buzz
Created High Recall