ABOUT THE BRAND
GMR operates some of India’s leading airports, including Hyderabad International Airport, a major transit hub for both domestic and international travellers. For sustained growth, GMR depends heavily on the recommendations and routing decisions made by travel agents across the country.
CAMPAIGN OVERVIEW
To strengthen relationships and increase transit flow through Hyderabad airport, GMR launched a dedicated loyalty program for 600+ travel agents.
The core objective:
Reward agents for bookings routed through Hyderabad → Build long-term advocacy.
The initiative offered agents reward points that could be accumulated and redeemed for a wide range of lifestyle, electronics, and travel products through a custom online portal.
THE CHALLENGE
The aviation sector is highly competitive, with multiple airports vying for transit and routing preference.
GMR needed a loyalty solution that would:
- Engage travel agents consistently
- Make Hyderabad airport the preferred routing option
- Offer meaningful rewards that agents truly value
- Provide complete transparency in point earning and redemption
- Scale smoothly as the program grew
A modern, digital-first approach was needed to keep agents motivated month after month.
REWARDPORT SOLUTION
RewardPort built a custom online loyalty portal exclusively for GMR’s travel agent network.
Key Features of the Solution
- Personal login for every travel agent
- Real-time tracking of points earned through bookings
- A full-fledged reward catalogue covering lifestyle, travel, and electronics
- Easy, digital redemption
- Automated fulfilment and program support
- Ability to scale and add new rewards or program tiers
The platform created a frictionless, rewarding experience that travel agents enjoyed returning to.
WAY OF EXECUTION
RewardPort ensured the platform delivered a smooth end-to-end journey:
- Agents registered on the loyalty website
- Every eligible booking automatically credited points
- Agents logged in anytime to view balances
- Redemption was done digitally through the catalogue
- Communication updates kept agents aware of offers and milestones
- RewardPort managed fulfilment, logistics, and support across India
The program blended simplicity with strong motivational appeal.
RESULTS & IMPACT
The loyalty initiative delivered meaningful outcomes for GMR:
- High enrolment and active participation from travel agents
- Strong boost in routing preference toward Hyderabad airport
- Improved agent engagement and brand affinity
- Measurable growth in transit passenger traffic routed via Hyderabad
- A scalable digital ecosystem for long-term partner engagement
The program proved that well-designed B2B loyalty platforms can directly influence travel demand and strengthen partner relationships.