ABOUT THE BRAND
Hasbro is a global leader in toys and entertainment, known for creating joyful, imaginative play experiences for families. In India, General Trade remains an important channel for reaching parents and kids across diverse markets.
CAMPAIGN OVERVIEW
To energize store-level engagement and make toy shopping more interactive, Hasbro launched a national consumer activation where shoppers received an entry voucher for:
- A slogan contest, and
- A lucky draw to win exclusive Hasbro toy hampers
The initiative blended creativity with excitement, encouraging families to participate beyond the purchase moment.
THE CHALLENGE
In the toys category, General Trade visibility can be crowded, and brands often compete for both shelf attention and emotional connect.
Hasbro needed a campaign that would:
- Encourage parents and kids to actively engage
- Add fun and creativity to the buying experience
- Increase footfall and conversions in General Trade stores
- Deliver a unique brand interaction, not just a transactional offer
- Build stronger visibility across the country
The activity had to be simple enough for mass participation and exciting enough to drive repeat visits.
REWARDPORT SOLUTION
RewardPort designed and executed a dual-format contest campaign that tapped into family creativity and the joy of winning.
Key Elements of the Solution
- Slogan-based contest entry via a digital process
- Lucky draw for Hasbro-branded toy hamper giveaways
- Easy participation mechanics to suit all age groups
- Backend management for entries, verification, and winner selection
- Fulfilment of toy hampers delivered directly to winners
By combining creativity + chance, the campaign appealed to both children and parents.
WAY OF EXECUTION
RewardPort ensured a seamless, family-friendly experience:
- Vouchers were distributed with purchases at General Trade outlets
- Participants submitted their slogans digitally through a simple interface
- All entries were validated and processed through RewardPort’s contest engine
- Winners were selected transparently through a lucky draw
- Toy hampers were shipped to winner addresses with full fulfilment support
- In-store materials helped retailers communicate the campaign clearly
The flow ensured high accessibility and strong emotional resonance.
RESULTS & IMPACT
The campaign delivered strong engagement across the country:
- Higher store-level participation from families
- Strong brand recall due to interactive, fun-based engagement
- Improved visibility and shelf attention in General Trade
- Emotional connect strengthened through a playful brand experience
- A noticeable boost in consumer interest for Hasbro toys
The contest made the shopping experience memorable, helping Hasbro stand out among competing toy brands.