Cadbury – Madbury

Cadbury is a British multinational confectionery company which is the second largest confectionery brand in the world.

Cadbury runs an annual contest called Madbury where they crowd source new flavours from their customers. One of the successful and winning flavours is then brought into the market by the chocolate company.

This year, to increase participation and awareness for this campaign, Cadbury partnered with RewardPort.

We introduced an Amazon Pay Cashback of upto Rs 50 for participating customers of the Madbury contest. The campaign is successfully running and has managed to increase the participation in the Madbury contest dramatically.