| Ajio Business, the B2B division of AJIO, the digital fashion extension of Reliance, is Reliance Retail’s first pan-Indian eCommerce venture. On the occasion of Onam, Ajio Business wanted to run a campaign to increase the sales at their retail partners in Kerala. After understanding the objectives & the demographics of their existing customer base, RewardPort conceptualised and managed the program – wherein the customers could win cashback and a chance to participate in a lucky draw for Gold Coins! |
OUR CASE STUDY
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