Gamification, the use of game mechanics in a non-game context to drive engagement, is becoming a standard practice in marketing […]

Modern CRM systems have been developed to evaluate big data analytics for proper customer insight statistics. To earn customer loyalty, […]

We may deny but we can’t ignore the importance of free dinner at a posh restaurant or a free holiday […]

Employee rewards programs sound like something we can all benefit from, based of some known facts: generic rewards aren’t entirely […]

Retailers appeal to customers’ buying habits with incentives in order to outsell their competition. This trend has been in practice […]

The success of an idea depends on how adaptable it is to the current needs of the system. The ability […]

Imagine you had been given a loyalty card when you visited your favourite food chain and have been advised that […]

A loyalty and rewards program offers the possibility to solidify existing relationships, initiate new ones and convert your one-time visitors, […]

Brands have been utilizing loyalty and rewards program within their customer community to keep their customers happy and well away […]

A returning customer is payment enough. The retail space is evolving and with new competitors entering the market each day,  […]

Client Profile:  ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional […]

A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand […]