Available statistic shows that about 20 to 40% of most business’ capital is tied up in inventory. This portends that […]

It is interesting to talk about a subject that is creating so much buzz across various business circles. There is […]

Every sales promotion begins with a business or brand making the right offer. This is true of one-time marketing concepts […]

Danone is wholly dedicated to achieving health through food and with a mission to benefit people  every age, in every […]

There is one Marketing question that always begs a detailed answer – What is the right way to go about […]

Numbers never lie and if numbers are to be believed, take a look at following industry figures of impact of […]

Businesses operating in mature markets have a unique dilemma- they have to constantly look for innovative ideas to stay close […]

The online ecommerce juggernaut may seem invincible, but players like Flipkart, Snapdeal, or Amazon have a major Achilles heel. Research […]

Coupon campaigns have been around since the launch of the first paper coupon by Coca-Cola in 1887. The first lot […]

A Garter Survey says that 98% marketers say online and offline marketing are merging. What does it mean for offline businesses […]

Over the past decade we have had the opportunity to work with many of the leading brands across the country, […]

A Non-Banking Finance Company (NBFC) headquartered at Jaipur, Au Financiers reaches out to low-income groups, self-employed individuals, First Time Users/ First Time […]