
Loyalty and customer experience are strongly correlated. Businesses who do it right have a higher likelihood of keeping customers and […]

In the current organizational landscape, data is very important. It serves as the foundation for decisions about strategy and implementation […]

Brand objectives can enhance departmental collaboration, offer precise metrics for tracking branding development, and enhance how the public views your […]

A channel partner strategy is a method for explaining the value, method, benefits, and components of your overall channel partner […]

You’ve probably seen your fair share of branded contests over the years. This is for a reason. Contests, when properly […]

We live in a world where new businesses are sprouting up everywhere. The marketplace is crowded, and customers have a […]

A perfect brand image and brand engagement strategy are the two most important factors in your branding strategy. But what […]

Gamification is a popular method for making the user experience more engaging and enjoyable. Over the past decades, gamification has […]

What better way to show your appreciation for your customers than to send them a customer appreciation gift on special […]

If you’re an online retailer, you should think about incorporating sweepstakes into your marketing strategy. They’re an efficient marketing channel […]

Running Facebook contests is a tried-and-true method of gaining likes, followers and creating thrill around a product or brand. It’s […]

Incentives are used by successful organizations to reward and motivate employees, customers, and other stakeholders to engage in certain behaviors […]