How do successful manufacturers keep their dealer networks motivated and loyal? The dealer network forms the backbone of most manufacturing […]

Let’s start with a painful truth: Most F&B trade marketing strategies in India are stuck in 2013. Slabs, sippers, kitchen […]

Travel marketers who still think discounts and basic loyalty points will win over Gen Z travelers are in for a […]

The same old airport lounge access has become the crown jewel of travel credit cards. But in a world where […]

In the battle for consumer attention, brands worldwide and in India are discovering a powerful truth: humans are hardwired to […]

In the world of consumer promotions, we’ve come a long way from the humble scratch card. Remember the anticipation of […]

Imagine stepping into a quaint, family-run auto dealership on a crisp autumn day. The moment you walk in, the warmth […]

Historical Context and Current Landscape Historically, dealer incentive programs relied on static reward structures and manual performance tracking. However, recent […]

If you’re serious about scaling your dealer incentives and driving channel loyalty, you need to get digital. The old ways […]

In today’s competitive marketplace, effective dealer incentives and channel loyalty programs are essential to achieving sustained business success. As industries […]

In today’s competitive business landscape, dealer incentives and channel loyalty are critical to success in industries such as automotive and […]

Context/Marketing Challenge: Gyms have always faced a challenging path in generating growth, acquiring new members and retaining them. Vidyut Jammwal, […]