Here’s the thing about the top 1%. They don’t just do things better. They do different things entirely. While 99% […]
Warning: What you’re about to read will challenge everything you believe about dealer loyalty in India. The data is undeniable. […]
Shocking Truth: 78% of Indian companies are measuring their loyalty programs wrong—and it’s costing them millions. Here’s what happened when […]
Shocking Truth: 78% of Indian companies are measuring their loyalty programs wrong—and it’s costing them millions. Here’s what happened when […]
India’s distribution landscape is undergoing a fundamental transformation. Traditional dealer relationships built on personal connections and informal agreements are giving […]
The consumer promotion landscape in India has undergone a radical transformation. Traditional discount coupons and newspaper advertisements have given way […]
The Consumer Packaged Goods (CPG) industry is undergoing a revolutionary transformation, and it’s happening in the most unexpected place: the […]
The $2.3 Billion Reality: FMCG companies implementing gamified partner engagement platforms are achieving 3X better results than traditional incentive programs. This […]
The loyalty program landscape in India has undergone a seismic shift. Pre-pandemic loyalty programs were transactional, points-obsessed systems that treated […]
The sales profession is undergoing a fundamental transformation. Traditional commission-heavy compensation models that worked for decades are failing to motivate […]
The loyalty program landscape in India has undergone a seismic shift. Pre-pandemic loyalty programs were transactional, points-obsessed systems that treated […]
Employee recognition programs are everywhere, yet 79% of Indian employees still feel undervalued at work. Despite companies spending ₹45,000 crores annually […]