Priya opens Zepto at 11:47 PM. She orders Haldiram’s Bhujia, pays ₹89 via UPI in 3 seconds, and receives her […]
The loyalty landscape has fundamentally shifted. Traditional approaches that delivered results for decades are failing to drive engagement in today’s […]
Rajesh runs a paint distribution business in Pune. Last year, he worked with seven different paint manufacturers. This year? He’s […]
How do successful manufacturers keep their dealer networks motivated and loyal? The dealer network forms the backbone of most manufacturing […]
Let’s start with a painful truth: Most F&B trade marketing strategies in India are stuck in 2013. Slabs, sippers, kitchen […]
Travel marketers who still think discounts and basic loyalty points will win over Gen Z travelers are in for a […]
The same old airport lounge access has become the crown jewel of travel credit cards. But in a world where […]
In the battle for consumer attention, brands worldwide and in India are discovering a powerful truth: humans are hardwired to […]
In the world of consumer promotions, we’ve come a long way from the humble scratch card. Remember the anticipation of […]
Sales promotion programs are an integral part of any successful marketing strategy for businesses today. They are specially designed to […]
With today’s competitive market, it is important to pay attention to every detail of your business be it your customers, […]
Every year brings new opportunities for brands as well as consumers. Brands can redesign their marketing strategies as per latest […]