ABOUT THE COMPANY
Reliance Fresh, Reliance Smart and Reliance Mart are among India’s most familiar grocery and everyday retail formats, serving families across a wide network of stores.
With shoppers regularly purchasing household essentials, groceries and daily-use products, the opportunity was to make bigger baskets feel more rewarding.
CAMPAIGN OVERVIEW
To encourage customers to shop more in a single visit, Reliance launched a movie-ticket reward campaign across participating retail stores.
Customers spending ₹2,999 or more received two movie tickets, turning a routine grocery bill into a shared entertainment experience.
The idea was simple:
Shop more. Unlock two movie tickets. Enjoy more together.
CHALLENGES
Everyday retail purchases are largely driven by need, price and convenience. Reliance wanted a promotion that could:
- Encourage customers to increase their cart value
- Create excitement around regular household shopping
- Offer an attractive benefit without discounting individual products
- Appeal to families and value-conscious shoppers
- Give store teams a simple reason to encourage basket building
The reward had to be easy to understand and valuable enough to influence the final bill.
REWARDPORT SOLUTION
RewardPort created a purchase-linked movie ticket campaign designed to reward higher-value transactions.
The solution included:
- Two movie tickets on bills of ₹2,999 or more
- A clear spend threshold that encouraged shoppers to add more items
- A family-friendly entertainment reward with broad appeal
- Simple reward validation and fulfilment
- End-to-end campaign support managed by RewardPort
The movie reward gave customers a compelling reason to complete a larger purchase without reducing product prices.
WAY OF EXECUTION
- Customers shopped at participating Reliance Fresh, Reliance Smart or Reliance Mart stores.
- Bills of ₹2,999 or more qualified for the campaign.
- Eligible shoppers received a reward code for two movie tickets.
- The movie reward was redeemed through a simple digital process.
- Store teams highlighted the offer to encourage shoppers to reach the qualifying value.
- RewardPort managed validation, voucher issuance, redemption support and fulfilment.
RESULTS
- Encouraged shoppers to increase their billing value
- Created stronger excitement around everyday retail purchases
- Improved customer engagement at checkout
- Gave store teams an effective basket-building conversation
- Added memorable lifestyle value to routine grocery shopping
- Turned a regular retail transaction into a rewarding family experience
The campaign showed how a simple entertainment reward could make customers feel better about spending more.