ABOUT THE COMPANY
Reliance Digital is one of India’s largest consumer electronics retailers, offering smartphones, gadgets, appliances and technology products through a wide network of stores.
During the summer shopping season, the brand wanted to create a stronger reason for customers to choose Reliance Digital and make every eligible purchase feel more exciting.
CAMPAIGN OVERVIEW
Reliance Digital launched the Summer Jackpot Campaign, a game-style promotion designed to add surprise and instant gratification to smartphone purchases.
Customers buying eligible smartphones and participating products could take part in a digital Scratch & Win experience, where every interaction created curiosity and a chance to unlock an exciting reward.
The idea was simple:
Shop. Scratch. Unlock your jackpot.
CHALLENGES
Smartphone retail is highly competitive, with shoppers often comparing prices, offers and models across multiple stores.
Reliance Digital needed a campaign that could:
- Create excitement beyond regular discounts
- Encourage faster purchase decisions
- Make the buying journey more interactive
- Increase participation during the summer season
- Give store teams a strong engagement hook
- Keep the promotion simple and easy to understand
The campaign had to feel energetic, rewarding and closely connected to the shopping moment.
REWARDPORT SOLUTION
RewardPort created a digital Scratch & Win campaign that turned every eligible purchase into a game-like reward experience.
The solution included:
- Instant digital scratching after purchase
- Surprise-led reward allocation
- Multiple Reliance Digital product and gratification rewards
- Secure validation and winner management
- Simple customer participation
- End-to-end fulfilment and campaign support
The mechanic brought instant excitement to a high-involvement purchase and made the reward feel immediate.
WAY OF EXECUTION
- Customers purchased an eligible smartphone or participating Reliance Digital product.
- Each qualifying purchase unlocked the Summer Jackpot experience.
- Customers accessed the digital Scratch & Win format.
- The scratch interaction revealed the applicable reward.
- RewardPort managed purchase validation, reward allocation and fulfilment.
- Campaign tracking and customer support were handled centrally.
The journey was quick, playful and easy for both customers and store teams.
RESULTS
- Created strong excitement around eligible smartphone purchases
- Increased customer participation during the summer campaign
- Improved product-level engagement across stores
- Gave retail teams a more interactive sales conversation
- Added instant perceived value without relying only on discounts
- Turned a routine purchase into a memorable jackpot-style experience
The campaign helped Reliance Digital make summer shopping feel more entertaining, rewarding and conversion-focused.