Explore how gift-with-purchase campaigns drive retail growth in India, leveraging digital rewards and RewardPort solutions for maximum impact.

Gift-with-Purchase Campaigns: A Powerful Strategy to Boost Retail Sales in India 2026

Gift-with-purchase (GWP) campaigns have long been a cornerstone for stimulating retail sales worldwide, and in India, this strategy is gaining renewed momentum fueled by evolving consumer preferences and digital advancements. By 2026, India’s gifting market—intrinsically linked to GWP activities—is projected to soar from USD 75 billion in 2024 to over USD 92 billion by 2030, underscoring the immense potential of these promotions to engage customers and grow revenues.

Understanding the Indian Context: Market Dynamics and Consumer Trends

India’s retail landscape is uniquely poised for GWP campaigns, supported by its booming gifting economy and festive shopping cultures such as Diwali, where gifting plays a pivotal role. With a rise in the middle class to approximately 60% of the population by 2047 and digital penetration expanding in tier-2 and tier-3 cities, consumer preferences are shifting towards personalized, experiential, and instant gratification rewards.

Digital payment platforms like UPI, which recorded over 16 billion transactions in October 2024 alone, enable seamless integration of cashback and digital rewards within GWP schemes, making campaigns more attractive and accessible.

Key Trends Shaping Gift-with-Purchase Campaigns in 2026

Several trends are shaping the effectiveness of GWP promotions in India:

• Instant Reward Delivery: Retailers are leveraging ultra-fast delivery models, exemplified by Flipkart’s “Rift to Gift” 10-minute delivery campaign and IGP.com’s 30-minute gift delivery service. These models enhance the value perception of GWPs by linking them to immediacy and convenience.
• Personalization & Digital Vouchers: The shift to AI-driven gift recommendations and e-gift vouchers makes GWPs more relevant, especially to the increasingly digital-savvy Indian consumer base, with significant participation from smaller cities.
• Loyalty and Partner Incentives Integration: GWPs are increasingly embedded within broader loyalty programs and channel incentives, benefiting retailers, dealers, and employees. The rise of corporate gifting during festivals also expands the scope for B2B applications.
• Sustainability & Premium Gifting: Dual-income households and a growing luxury market are driving demand for ethical and premium gifts, adding layers of value to traditional GWPs.
• Festive Campaign Synergy: Combining GWPs with festive season discounts and channel promotions creates a compelling shopper experience that drives both footfall and conversion.

RewardPort Perspective: Delivering Scalable, Impactful GWP Solutions

At RewardPort, we specialize in crafting GWP promotions that align seamlessly with retail objectives—from acquisition and trials to repeat purchase and loyalty. Our plug-and-play modules such as Gift with Purchase, Freebucks points, and RewardOne gift voucher engines enable brands to deploy campaigns with flexible rules and rich catalogs featuring travel, entertainment, food, health, essentials, and cashback rewards.

For instance, a gift-with-purchase campaign with assured movie tickets or multi-brand vouchers can enhance customer excitement and brand recall, as demonstrated in campaigns for FMCG and electronics sectors. Travel and experiential rewards, inspired by cases like VIP Bags’ AirPac travel incentives, offer aspirational value that drives upsell and loyalty.

Furthermore, integrating GWPs with channel partner incentive programs helps create an ecosystem of motivated dealers and retailers, improving trade engagement and channel push effectiveness.

Case Studies Highlighting GWP Success

Though specific RewardPort client campaigns are confidential, broad industry patterns underline the effectiveness of GWP combined with experiential and loyalty-driven rewards. Leading Indian retailers have seen substantial uplifts by aligning promotions with culturally resonant and digitally enabled rewards — a practice RewardPort supports through its comprehensive catalog and campaign expertise.

Gift-with-purchase campaigns remain one of the most effective levers in the Indian retail marketing toolkit, especially when executed with data-backed personalization, rapid reward fulfillment, and integrated loyalty. RewardPort award-winning platforms and curated reward catalog offer brands a competitive edge in crafting engaging, scalable, and results-oriented GWP campaigns that resonate with India’s diverse consumers and drive measurable sales growth in 2026 and beyond.