ABOUT THE BRAND
Unilever Pureit is one of India’s most trusted water purifier brands, with a strong sales team spread across the country. To stay competitive and ensure consistent performance, the brand needed a modern incentive system that could motivate sales employees and keep them aligned with monthly and quarterly goals.
CAMPAIGN OVERVIEW
To energize its workforce, Unilever Pureit launched a digital reward and recognition program for 300+ sales employees across India.
The program provided:
Target tracking → Leaderboards → High-value rewards (Travel + White Goods).
A structured incentive model designed to motivate consistent performance throughout the year.
THE CHALLENGE
The sales environment in home appliances and water purification is competitive and demanding. Pureit needed a solution that could:
- Encourage sustained individual performance
- Improve motivation across field and regional teams
- Reduce employee attrition
- Offer rewards that truly excite and inspire
- Provide transparent, real-time performance visibility
A technology-led incentive platform was the ideal way to meet these needs.
REWARDPORT SOLUTION
RewardPort implemented a digital incentive platform tailored for Pureit’s dispersed salesforce.
Key Features of the Solution
- Online reward portal accessible via mobile and desktop
- Real-time tracking of individual and team targets
- Leaderboards showing top performers
- High-value rewards: white goods, travel packages, lifestyle items
- Automated reward issuance and fulfilment
- Transparent, data-driven progress insights
The system combined robust technology with meaningful reward options.
WAY OF EXECUTION
RewardPort ensured the program was seamless for employees and managers:
- Sales employees logged performance data through the portal
- Targets and achievements appeared on personalized dashboards
- Leaderboards encouraged healthy competition
- Reward redemption was simple and fully digital
- Managers used insights to guide coaching and performance reviews
- RewardPort handled the entire backend, fulfilment, and support
This created a structured, rewarding, and motivating internal ecosystem.
RESULTS & IMPACT
The program delivered clear improvements across key areas:
- Stronger sales performance due to target-linked rewards
- Noticeable rise in team morale and engagement
- Improved retention rates, especially among high performers
- Increased focus and accountability through real-time dashboards
- A more energized and aligned national sales team
The combination of recognition + high-value rewards proved extremely effective.
300+ Sales
Employees Engaged
High-Value Travel
& White Goods Rewards
Real-Time Performance
Dashboards