HNG Float & Clear Glass – Driving Consistent Retail Engagement with the Dhanvarsha Year-End Points Program

Case Studies Consumer Goods
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ABOUT THE BRAND

HNG is one of India’s leading float and clear glass manufacturers, supplying high-quality products across the construction and interior materials industry. With new product variants entering the market, HNG needed a structured way to keep retailers engaged and motivated throughout the year.

CAMPAIGN OVERVIEW

To strengthen long-term relationships and encourage sustained purchases, HNG launched Dhanvarsha — an annual points-based rewards initiative for its retailer network.
The program rewarded retailers with:

Points for every qualifying purchase → Redeemable for gifts at year-end.

A simple, dependable mechanism designed to drive consistent engagement month after month.

THE CHALLENGE

In the construction supply ecosystem, retailers often:

  • Shift focus based on short-term margins
  • Require ongoing motivation to push new products
  • Respond strongly to structured, dependable reward programs
  • Look for meaningful recognition from manufacturers

HNG needed a loyalty model that would:

  • Support steady sales of new float & clear glass variants
  • Keep retailers engaged across all seasons
  • Offer rewards that were worth waiting for
  • Be easy to understand and simple to participate in

The initiative needed to feel trustworthy, long-term, and rewarding.

REWARDPORT SOLUTION

RewardPort implemented a points-based loyalty engine, powered by RewardOne, to manage the full cycle of earning, tracking, and year-end gift redemption.

Key Elements of the Solution

  • Points awarded for every eligible purchase
  • Centralised system to track earnings over the year
  • Year-end redemption catalogue offering high-value gift choices
  • Transparent and easy claim process
  • Full backend management, verification, and fulfilment

The program incentivised consistent purchases, not just seasonal spikes.

WAY OF EXECUTION

RewardPort ensured smooth functioning across the entire annual cycle:

  • Retailers earned points on float and clear glass purchases
  • Monthly updates kept them informed about accumulated points
  • Year-end catalogue opened with gift options across lifestyle, electronics, and utility categories
  • Retailers redeemed rewards through a simple offline or assisted process
  • RewardPort managed dispatch, logistics, and support nationwide

The flow kept retailers motivated throughout the year, with excitement building towards redemption time.

RESULTS & IMPACT

The Dhanvarsha program delivered strong long-term impact:

  • Higher year-round engagement from retail partners
  • Strong push on new product variants due to consistent motivation
  • Improved retailer satisfaction thanks to meaningful year-end rewards
  • Enhanced brand loyalty and preference for HNG products
  • More predictable and stable sales across the annual cycle

The combination of points + annual rewards built a dependable rhythm of retailer participation.

Year-Round
Retailer Engagement

High-Value Year-End
Gift Redemptions

Better Sales Push
for New Variants

 

 

 

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.