The world is becoming more digital. Digital has gained an influential position with consumers of almost all sorts whether it is business-to-consumer goods or business-to-business transactions. Businesses must embrace digital to keep up with the market trend and consumer growth. This includes not only posting their information online but also digital engagements in the form of rewards to aid in the success of their incentive programs.
What are Digital Rewards?
Digital rewards are incentives delivered via an encrypted link or QR code to motivate behavioral outcomes and increase engagement with a specific audience. Digital rewards provide incentive program managers with a variety of delivery transfer options as well as real-time reporting and analytics.
This type of reward is typically available instantly, is simple to use, and the redemption process is encrypted to ensure a secure transfer to the qualifying participants.
What is the purpose of a digital rewards platform?
A digital rewards platform is one way a company can adapt to the digital age. It differs significantly from traditional rewards marketing, which employs physical rewards such as vouchers or coupons. Physical rewards are limited in versatility and convenience, and they can be misplaced, torn, or lost.
A digital rewards platform improves customer retention as well. It provides a reason for customers to be loyal, and loyal customers are good news for any business because they spend up to 67% more than new customers. It even allows for referrals, as customers can be rewarded for telling a friend about your company.
When to Use Digital Rewards Platform?
Consider what your company could accomplish with a digital rewards platform. It is beneficial not only to cultivate customer loyalty, but also to anyone with whom your company is involved.
If your company has:
– Distributors located across the country, hundreds or thousands of kilometers apart, can be easily rewarded when they meet their targets.
– If you have a large number of branches or thousands of employees, you can instantly reward them on their birthday or working anniversary.
– With many clients spread across the country, you can reward the VIP client group.
Why Are Digital Rewards Beneficial?
Everyone in your channel partner incentive programs has one thing in common: they don’t want to wait to be rewarded. Your incentive program participants will have to wait, sometimes for several weeks, from the time they redeem their reward to the time they receive it. This is typically the case with merchandise, mailed prepaid cards, or checks.
Virtual gift cards and virtual prepaid cards do not have this issue. Considering the demographics of your channel partners you can choose the appropriate reward options for them with RewardPort. Few of the popular reward options are:
- VacPac for vacation packages
- AirPac for air travel benefits
- Sweepstakes with multi category rewards
- Cine Rewards
- Free Bucks for direct cash benefits
To offer digital rewards properly for your channel partner incentive programs or others, you will need a few things, including the right reward options, a good reward management system, and incentive management software.
How Can You Put Digital Rewards to Use?
Digital rewards are frequently used in incentive program schemes such as instant win games, sweepstakes, point accumulation, and code redemption programs. They are intended to persuade customers to perform an action or engage in a qualifying behavior. After completing the action, the participant receives points, a token/code to redeem in a game or a reward product. It’s straightforward and effective.
- Review participant engagement regularly to ensure that they are reaching their full potential
- Change the mechanisms for delivering rewards based on program and participant preferences
- Be careful not to appear spammy by being overly enthusiastic in communications and notifications
- Ascertain that your program has well-thought-out scripts and touchpoints
The rewards available through this digital process include name/brand gift cards, prepaid cards, merchandise, and experiential opportunities. The participant begins the process by receiving a text, email, or completing a scan or form. The digital component of the process connects the reward to simplified reward issuance and real-time reporting.
When it comes to engaging your participants, the possibilities for types of rewards associated with the digital process are limitless and working with the right technology provider ensures a frictionless redemption process. What incentives does your company have to offer?
Frequently Asked Questions
How do digital reward cards work?
Each digital loyalty card is associated with a customer's online account. Unlike physical loyalty cards, which require brands to manually record every transaction and offer, digital cards save time by allowing for instantaneous changes.
Are rewards cards really worth it?
Yes, in most cases, as long as you don't have a balance and the annual fee (if any) is less than the value of the rewards you earn each year. In any case, knowing how to get the most out of your rewards credit card is beneficial.
What is the difference between a reward card and a gift card?
Gift Cards are purchased as "cash value" items for the purpose of gifting. While reward cards are intended for customers to earn points and redeem reward offers.
