Question 1

What types of festive trade promotions work best in India?

Accepted Answer

Promotions combining cultural relevance, instant rewards (e.g., QR Scan to Win), and experiential incentives (travel, OTT subscriptions) tend to perform best. Multi-channel campaigns integrating digital and offline touchpoints are highly effective.

Question 2

How can RewardPort help brands during the festive season?

Accepted Answer

RewardPort offers specialized execution models like Gift with Purchase, Scratch & Win, Gamification, and Cashback, coupled with a rich rewards catalog and technology-enabled seamless redemption, tailored for festive campaigns.

Question 3

What rewards resonate most with Indian consumers during festivals?

Accepted Answer

Youth prefer OTT, movie tickets, and food vouchers; families gravitate towards travel, dining, and cashback; channel partners value travel clubs and multi-brand vouchers; employees appreciate catalog rewards.

Question 4

How can brands ensure repeat purchases after festive promotions?

Accepted Answer

Implement tiered loyalty programs and referral incentives that carry rewards beyond the festive period. Data-driven personalization and easy redemption options help sustain engagement.

trade promotions Tag