Surfing internet on a desktop or laptop is a thing of the past. Today, smartphones have taken the concept of […]
Brands have been utilizing loyalty and rewards program within their customer community to keep their customers happy and well away […]
A returning customer is payment enough. The retail space is evolving and with new competitors entering the market each day, […]
Client Profile: ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional […]
A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand […]
Available statistic shows that about 20 to 40% of most business’ capital is tied up in inventory. This portends that […]
It is interesting to talk about a subject that is creating so much buzz across various business circles. There is […]
Every sales promotion begins with a business or brand making the right offer. This is true of one-time marketing concepts […]
There is one Marketing question that always begs a detailed answer – What is the right way to go about […]
Numbers never lie and if numbers are to be believed, take a look at following industry figures of impact of […]
Coupon campaigns have been around since the launch of the first paper coupon by Coca-Cola in 1887. The first lot […]
Over the past decade we have had the opportunity to work with many of the leading brands across the country, […]