
A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand […]

Available statistic shows that about 20 to 40% of most business’ capital is tied up in inventory. This portends that […]

It is interesting to talk about a subject that is creating so much buzz across various business circles. There is […]

Every sales promotion begins with a business or brand making the right offer. This is true of one-time marketing concepts […]

There is one Marketing question that always begs a detailed answer – What is the right way to go about […]

Numbers never lie and if numbers are to be believed, take a look at following industry figures of impact of […]

Coupon campaigns have been around since the launch of the first paper coupon by Coca-Cola in 1887. The first lot […]

Over the past decade we have had the opportunity to work with many of the leading brands across the country, […]

First let us accept the fact – people love taking selfies! According to various reports, the average millennial will take 25,700 selfies […]

Sales promotions are a great way for any organization to incentivize & reward potential customers and motivate them to make the purchase. The […]

A customer is not an interruption to our work, but the purpose of it. There may be a controversy about […]