Question 1

Are discounts still effective during India’s festive season?

Accepted Answer

Yes. Price and value remain important festive purchase triggers. The limitation is that a discount alone may create little differentiation or reusable customer intelligence.

Question 2

Is cashback better than a reward?

Accepted Answer

Neither is universally better. Cashback is simple and liquid. Experiences, vouchers, merchandise or entertainment can create different perceived value depending on the audience and objective.

Question 3

What is a purchase-verified promotion?

Accepted Answer

It is a promotion where the qualifying purchase or action is validated using mechanisms such as a unique code, QR, OTP, invoice, OCR, transaction information or approved operational data.

Question 4

Can WhatsApp be used for festive promotions?

Accepted Answer

Yes. WhatsApp can provide a low-friction participation and communication layer for suitable campaigns when combined with appropriate consent, verification and customer-service processes.

Question 5

How can brands reduce promotion fraud?

Accepted Answer

Brands can use unique-code controls, invoice validation, OTP, duplicate detection, transaction checks and anomaly monitoring depending on campaign requirements.

Question 6

Should brands reward repeat purchase rather than first purchase?

Accepted Answer

It depends on the business objective. First-purchase rewards can accelerate acquisition or trial. Repeat-purchase rewards can support habit formation and retention.

Question 7

How should festive promotion ROI be measured?

Accepted Answer

Brands should measure the incremental behaviour the promotion was designed to create rather than relying only on redemption numbers.

Repeat Purchase Strategy Tag