‘Customer Retention’ or ‘Customer Acquisition’, these are the two conflicting ideas marketers face when deciding what is more important. And […]
December 11, 2017 |
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‘Customer Retention’ or ‘Customer Acquisition’, these are the two conflicting ideas marketers face when deciding what is more important. And […]
Abbott India Ltd
Challenge: Managing end-to-end incentive program for distributors efficiently.
Solution:
Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.

