Question 1

What is incremental sales in consumer promotions?

Accepted Answer

Incremental sales refer to additional sales generated because of a campaign that would not have happened without the promotional intervention.

Question 2

Why are redemption rates not enough to measure promotion success?

Accepted Answer

Redemption rates only show participation. They do not indicate whether the campaign created new customers, increased purchase frequency or generated additional sales.

Question 3

What are the five jobs of promotion?

Accepted Answer

The five jobs of promotion are:

Recruit
Switch
Accelerate
Expand
Repeat

These represent different consumer behaviours brands can influence through promotions.

Question 4

How can FMCG brands improve promotion ROI?

Accepted Answer

Brands can improve ROI by defining clear objectives, selecting relevant rewards, verifying purchases, capturing consumer data and measuring incremental behaviour.

Question 5

How does RewardPort help FMCG brands with consumer promotions?

Accepted Answer

RewardPort helps brands design and execute consumer promotions through cashback campaigns, QR-based promotions, purchase verification, gamification, loyalty programs and digital reward fulfilment.

Incremental Sales Tag