Question 1

How can brands increase repeat purchase?

Accepted Answer

Brands can increase repeat purchase by identifying the expected next purchase window, communicating before that window, giving customers visible progress, rewarding verified repeat behaviour and adapting subsequent incentives based on actual response.

Question 2

What is a repeat-purchase loyalty program?

Accepted Answer

A repeat-purchase loyalty program is specifically designed to encourage customers to buy again within a relevant period. Unlike a generic points program, it can use milestones, streaks, challenges and increasing rewards to move customers from trial toward regular purchasing.

Question 3

Are streak rewards suitable for FMCG brands?

Accepted Answer

Yes, when the streak reflects the real purchase cycle. A daily streak usually makes no sense for packaged goods, but a sequence of verified purchases across realistic replenishment windows can work as a purchase streak.

Question 4

Is cashback bad for loyalty?

Accepted Answer

No. Cashback can be highly effective for trial, conversion and immediate value. The problem arises when cashback is expected to perform every job in the customer journey. It is one incentive tool among many.

Question 5

How can a brand verify repeat purchases?

Accepted Answer

Common methods include unique QR or alphanumeric codes, OTP, invoice validation, OCR, transaction feeds and other approved operational data. The appropriate method depends on distribution, product economics and fraud risk.

Question 6

Should every repeat purchase have a bigger reward?

Accepted Answer

Not necessarily. Reward design should balance perceived value, behavioural difficulty, margin and incremental impact. Sometimes status, progress or access can be more effective than continually increasing monetary value.

Question 7

What is the biggest mistake in designing a loyalty program for repeat purchase?

Accepted Answer

Starting with the reward catalogue.

Habit-Based Loyalty Tag