
Shocking Truth: 78% of Indian companies are measuring their loyalty programs wrong—and it’s costing them millions. Here’s what happened when […]

The loyalty program landscape in India has undergone a seismic shift. Pre-pandemic loyalty programs were transactional, points-obsessed systems that treated […]

The same old airport lounge access has become the crown jewel of travel credit cards. But in a world where […]

In today’s competitive business landscape, dealer incentives and channel loyalty are critical to success in industries such as automotive and […]

In today’s digital age, customers interact with brands across multiple platforms. To maximize the effectiveness of your loyalty program, it’s […]

In today’s competitive market, building customer loyalty is essential for sustained success. A well-designed loyalty program can significantly boost repeat […]

The loyalty program industry has now become more competitive than ever. Every brand in every industry is trying to retain […]

Be it a business or an individual, we all have placed loyalty at the top of the list. However, for […]

For any brand the most important aspect is the customer loyalty. Without a loyal customer, a brand cannot establish itself […]

More and more brands are now adopting the concept of loyalty program rewards to retain customers. Research shows that over […]

As the holiday season approaches, brands have a special chance to both take advantage of one-time offers and plan their […]

One of the important sources of competitive advantages nowadays from a service provider point of view is customer loyalty. Many […]