
Priya opens Zepto at 11:47 PM. She orders Haldiram’s Bhujia, pays ₹89 via UPI in 3 seconds, and receives her […]

The loyalty landscape has fundamentally shifted. Traditional approaches that delivered results for decades are failing to drive engagement in today’s […]

What’s the one way to turn your passive customers into active ones? The key is customer engagement. One of the […]

In today’s cut throat competition of getting customers to engage with your brand some brands are winning and some losing. […]

A loyalty program is a powerful tool in itself as it helps companies in attracting and retaining customers. When combined […]

In the current organizational landscape, data is very important. It serves as the foundation for decisions about strategy and implementation […]

Many different components of a business, such as customers, users, workers, and technology, one of the most difficult challenges for […]