Question 1

What Is Performance-Based Influencer Marketing?

Accepted Answer

Performance-based influencer marketing links some or all creator compensation to measurable outcomes such as sales, referrals, leads, visits or other verified actions rather than paying solely for content production or reach.

Question 2

How Can Brands Measure Influencer Marketing ROI?

Accepted Answer

Brands can track creator costs against measurable outcomes such as purchases, incremental sales, referrals, store visits, registrations and repeat purchases. Unique links, QR codes, referral codes and transaction verification can improve attribution.

Question 3

Are Micro-Influencers Better Than Celebrity Influencers?

Accepted Answer

Neither is automatically better. The right creator depends on the objective, audience, category, credibility required and desired scale. Smaller creators can often provide stronger community relationships, while larger creators can deliver broader reach.

Question 4

Can Influencer Marketing Drive Offline Sales?

Accepted Answer

Yes. Creator-specific QR codes, coupons, retailer programs, store challenges, receipts and purchase validation can connect digital creator campaigns to offline consumer behaviour.

Question 5

How Can Influencer Marketing Work With Loyalty Programs?

Accepted Answer

A creator can bring a consumer into a loyalty journey through an initial purchase, challenge or referral. Subsequent rewards and creator-led activities can then encourage repeat behaviour.

Question 6

What Role Can Rewards Play in Influencer Marketing?

Accepted Answer

Rewards can encourage followers to move from passive viewing to measurable participation. The reward should correspond to the behaviour being encouraged and the economics of the campaign.

Question 7

Should Influencer Campaigns Focus on Engagement or Sales?

Accepted Answer

That depends on the objective. Awareness campaigns may legitimately optimize for reach and engagement. Performance-led campaigns should include measurable actions such as trial, purchase, referral or repeat behaviour.

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