
The consumer promotion landscape in India has undergone a radical transformation. Traditional discount coupons and newspaper advertisements have given way […]

The $2.3 Billion Reality: FMCG companies implementing gamified partner engagement platforms are achieving 3X better results than traditional incentive programs. This […]

In the battle for consumer attention, brands worldwide and in India are discovering a powerful truth: humans are hardwired to […]

In today’s world, there is a cut-throat competition in the market for grabbing the customer’s attention. For this different brands […]

Consumer preferences can change in a flip second. It requires the companies to keep this under consideration while designing their […]

With the rapidly increasing competition in the market, brands have become more conscious about attracting and retaining their potential customers. […]

Consumer sales promotion tactics are the strategies that businesses use to boost their sales during a particular time. The only […]